A data profile of the people who buy, follow and care about Baking in Indonesia — modelled from more than twelve digital signal sources. Baking has an estimated audience of 2,425,512 people in Indonesia.
The average Baking fan in Indonesia is 35.3 years old, more female, and lives primarily in Bali.
The audience is concentrated in Bali, West Java, Jakarta.
Top brand affinities include Recipes, Tunic, Kebaya, with strongest over-indexing on Recipes (1.74× the country average).
Demographically, the Baking audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Baking fan in Indonesia is more female, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Recipes.
The key figures that characterise the Baking profile in Indonesia.
58.0% are female, 42.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 35.3 |
| Estimated audience size | 2,425,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Baking audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
Where the Baking audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~500K | 10.02× | |
| 02 | Jakarta | ~200K | 1.18× | |
| 03 | Bangka-Belitung Islands | ~10K | 1.06× | |
| 04 | Special Region of Yogyakarta | ~40K | 0.94× | |
| 05 | North Kalimantan | ~7K | 0.93× | |
| 06 | Banten | ~90K | 0.92× | |
| 07 | Central Kalimantan | ~20K | 0.91× | |
| 08 | West Papua | ~7K | 0.91× | |
| 09 | Riau Islands | ~20K | 0.89× | |
| 10 | West Sulawesi | ~9K | 0.88× | |
| 11 | North Sulawesi | ~20K | 0.85× | |
| 12 | Papua (province) | ~10K | 0.85× | |
| 13 | Maluku | ~9K | 0.85× | |
| 14 | Gorontalo (disambiguation)(2) | ~9K | 0.85× | |
| 15 | Central Java | ~200K | 0.84× | |
| 16 | East Kalimantan | ~30K | 0.84× | |
| 17 | West Kalimantan | ~30K | 0.84× | |
| 18 | West Nusa Tenggara | ~30K | 0.84× | |
| 19 | Lampung | ~40K | 0.83× | |
| 20 | Bengkulu | ~20K | 0.83× | |
| 21 | North Maluku | ~7K | 0.83× | |
| 22 | South Sumatra | ~50K | 0.81× | |
| 23 | South Kalimantan | ~30K | 0.81× | |
| 24 | Jambi | ~20K | 0.80× | |
| 25 | East Java | ~200K | 0.78× | |
| 26 | Central Sulawesi | ~20K | 0.77× | |
| 27 | Southeast Sulawesi | ~10K | 0.77× | |
| 28 | South Sulawesi | ~50K | 0.74× | |
| 29 | West Java | ~300K | 0.73× | |
| 30 | Riau | ~40K | 0.71× | |
| 31 | East Nusa Tenggara | ~20K | 0.70× | |
| 32 | North Sumatra | ~80K | 0.67× | |
| 33 | West Sumatra | ~30K | 0.67× | |
| 34 | Aceh | ~20K | 0.64× |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 2.18× | ||
| 02 | Baby powder | Kids & Family | 2.15× | ||
| 03 | Infant clothing | Kids & Family | 2.00× | ||
| 04 | Tunic | Fashion & Accessoires | 1.95× | ||
| 05 | Web fiction | Literature | 1.90× | ||
| 06 | Foundation (cosmetics) | Beauty & Wellness | 1.86× | ||
| 07 | Recipes | Food & Beverages | 1.74× | ||
| 08 | Allkpop | Music & Radio | 1.74× | ||
| 09 | Kebaya | Fashion & Accessoires | 1.73× | ||
| 10 | Bakery | Food & Beverages | 1.72× | ||
| 11 | Toddler | Kids & Family | 1.70× | ||
| 12 | Shawl | Fashion & Accessoires | 1.68× | ||
| 13 | Breastfeeding | Kids & Family | 1.68× | ||
| 14 | Local food | Food & Beverages | 1.67× | ||
| 15 | Cake | Food & Beverages | 1.66× | ||
| 16 | Desserts | Food & Beverages | 1.66× | ||
| 17 | Skirt | Fashion & Accessoires | 1.66× | ||
| 18 | Cream | Food & Beverages | 1.60× | ||
| 19 | Facial | Beauty & Wellness | 1.52× | ||
| 20 | Dress shirt | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.84× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Social Media Usage | JOY | 0.64× | |
| Risk Appetite | THRILL | 0.65× |
Baking has an estimated audience of 2,425,512 people in Indonesia, concentrated in Bali and West Java.
58.0% of Baking fans are female, 42.0% are male, with an average age of 35.3 years.
Baking fans show strongest brand affinity for Recipes (1.74×), Tunic (1.95×), and Kebaya (1.73×) over the country average.
Baking fans in Indonesia are most concentrated in Bali (reach ~500K), West Java (reach ~300K), and Jakarta (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Baking itself, the audience over-indexes on Tunic (1.95×), Kebaya (1.73×), Cake (1.66×), and Local food (1.67×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.