A data profile of the people who buy, follow and care about Hospital in Malaysia — modelled from more than twelve digital signal sources. Hospital has an estimated audience of 3,052,665 people in Malaysia.
The average Hospital fan in Malaysia is 40.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Maps, Malaysiakini, Neurology, with strongest over-indexing on Google Maps (1.57× the country average).
Demographically, the Hospital audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hospital fan in Malaysia is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
The key figures that characterise the Hospital profile in Malaysia.
55.8% are female, 44.2% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.4 |
| Estimated audience size | 3,052,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Hospital audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 4.0% |
| United Kingdom | 3.7% |
Where the Hospital audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~900K | 1.60× | |
| 02 | Selangor | ~1M | 1.38× | |
| 03 | Johor | ~500K | 1.26× | |
| 04 | Kedah | ~200K | 1.24× | |
| 05 | Penang | ~200K | 1.16× | |
| 06 | Perak | ~300K | 1.07× | |
| 07 | Pahang | ~200K | 1.05× | |
| 08 | Sabah | ~300K | 1.02× | |
| 09 | Negeri Sembilan | ~100K | 0.95× | |
| 10 | Sarawak | ~200K | 0.89× | |
| 11 | Malacca | ~100K | 0.89× | |
| 12 | Kelantan | ~100K | 0.86× | |
| 13 | Terengganu | ~100K | 0.86× | |
| 14 | Putrajaya | ~10K | 0.81× | |
| 15 | Perlis | ~30K | 0.75× | |
| 16 | Labuan | ~20K | 0.73× |
The strongest cross-interests of the Hospital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neurology | Business & Career | 6.63× | ||
| 02 | Oncology | Health | 5.74× | ||
| 03 | Uric acid | Health | 2.39× | ||
| 04 | Blood vessel | Health | 2.32× | ||
| 05 | HVAC | Home & Garden | 1.97× | ||
| 06 | Real property | Home & Garden | 1.82× | ||
| 07 | Social science | Business & Career | 1.81× | ||
| 08 | Money back guarantee | Shopping | 1.72× | ||
| 09 | Hypermarket | Shopping | 1.64× | ||
| 10 | Terraced house | Home & Garden | 1.62× | ||
| 11 | Retail banking | Business & Career | 1.59× | ||
| 12 | Road tax | Politics & Society | 1.58× | ||
| 13 | Google Maps | Internet & Social Media | 1.57× | ||
| 14 | Innovation | Business & Career | 1.57× | ||
| 15 | Politics | Politics & Society | 1.56× | ||
| 16 | Anwar Ibrahim | Politics & Society | 1.56× | ||
| 17 | Microwave oven | Home & Garden | 1.56× | ||
| 18 | Malaysiakini | News | 1.54× | ||
| 19 | Herbalism | Health | 1.51× | ||
| 20 | Kitchen cabinet | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.21× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.85× |
Hospital has an estimated audience of 3,052,665 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
55.8% of Hospital fans are female, 44.2% are male, with an average age of 40.4 years.
Hospital fans show strongest brand affinity for Google Maps (1.57×), Malaysiakini (1.54×), and Neurology (6.63×) over the country average.
Hospital fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~900K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hospital itself, the audience over-indexes on Malaysiakini (1.54×), Neurology (6.63×), Politics (1.56×), and Real property (1.82×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.