A data profile of the people who buy, follow and care about Hospital in South Africa — modelled from more than twelve digital signal sources. Hospital has an estimated audience of 989,084 people in South Africa.
Hospital has an estimated audience of 989,084 people in South Africa. 67.0% are female, 33.0% are male, average age 39.0. Top brand affinities: Innovation, Health insurance, Microwave oven, Efficient energy use, Travel insurance.
Top brand affinities include Innovation, Health insurance, Microwave oven, with strongest over-indexing on Innovation (1.54× the country average).
Demographically, the Hospital audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Hospital fan in South Africa is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Hospital profile in South Africa.
67.0% are female, 33.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 39.0 |
| Estimated audience size | 989,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 24% |
of the worldwide Hospital audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 4.0% |
| United Kingdom | 3.7% |
The strongest cross-interests of the Hospital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Alba | Movies & TV | 2.03× | ||
| 02 | Travel insurance | Travel & Leisure | 1.95× | ||
| 03 | Hostel | Travel & Leisure | 1.80× | ||
| 04 | Health insurance | Business & Career | 1.78× | ||
| 05 | Meghan Markle | Fashion & Accessoires | 1.72× | ||
| 06 | Diabetes mellitus type 2 awareness | Health | 1.67× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.62× | ||
| 08 | Cough | Health | 1.62× | ||
| 09 | Sauna | Home & Garden | 1.61× | ||
| 10 | Air purifier | Home & Garden | 1.61× | ||
| 11 | Singapore Airlines | Travel & Leisure | 1.56× | ||
| 12 | Lufthansa | Travel & Leisure | 1.55× | ||
| 13 | Innovation | Business & Career | 1.54× | ||
| 14 | Zoo | Kids & Family | 1.52× | ||
| 15 | Commuting | Cars & Mobility | 1.52× | ||
| 16 | Microwave oven | Home & Garden | 1.51× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.51× | ||
| 18 | Dishwasher | Home & Garden | 1.51× | ||
| 19 | Physical therapy | Business & Career | 1.50× | ||
| 20 | Mineral water | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Travelling | THRILL | 1.39× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Extroversion | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.