A data profile of the people who buy, follow and care about Leaf in Malaysia — modelled from more than twelve digital signal sources. Leaf has an estimated audience of 2,131,866 people in Malaysia.
The average Leaf fan in Malaysia is 41.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Coriander, Blood vessel, Politics, with strongest over-indexing on Coriander (11.24× the country average).
Demographically, the Leaf audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Leaf fan in Malaysia is more female, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Coriander.
The key figures that characterise the Leaf profile in Malaysia.
58.4% are female, 41.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.4 |
| Estimated audience size | 2,131,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Leaf audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 5.2% |
| Taiwan | 3.7% |
Where the Leaf audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~300K | 1.50× | |
| 02 | Selangor | ~900K | 1.49× | |
| 03 | Kuala Lumpur | ~500K | 1.27× | |
| 04 | Penang | ~200K | 1.26× | |
| 05 | Johor | ~300K | 1.19× | |
| 06 | Perak | ~200K | 1.14× | |
| 07 | Sabah | ~200K | 1.12× | |
| 08 | Malacca | ~80K | 1.02× | |
| 09 | Kedah | ~100K | 0.97× | |
| 10 | Negeri Sembilan | ~100K | 0.96× | |
| 11 | Labuan | ~20K | 0.91× | |
| 12 | Pahang | ~90K | 0.90× | |
| 13 | Perlis | ~30K | 0.87× | |
| 14 | Putrajaya | ~10K | 0.86× | |
| 15 | Kelantan | ~90K | 0.85× | |
| 16 | Terengganu | ~70K | 0.82× |
The strongest cross-interests of the Leaf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coriander | Food & Beverages | 11.24× | ||
| 02 | Blood vessel | Health | 2.87× | ||
| 03 | Uric acid | Health | 2.74× | ||
| 04 | Air fryer | Food & Beverages | 2.71× | ||
| 05 | Floristry | Home & Garden | 2.45× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.09× | ||
| 07 | HVAC | Home & Garden | 2.02× | ||
| 08 | Sugar substitute | Food & Beverages | 1.84× | ||
| 09 | Turmeric | Food & Beverages | 1.82× | ||
| 10 | Social science | Business & Career | 1.78× | ||
| 11 | Singer-songwriter | Music & Radio | 1.66× | ||
| 12 | Frozen food | Food & Beverages | 1.64× | ||
| 13 | Politics | Politics & Society | 1.61× | ||
| 14 | Sociology | Business & Career | 1.61× | ||
| 15 | Money back guarantee | Shopping | 1.58× | ||
| 16 | Cappuccino | Food & Beverages | 1.57× | ||
| 17 | Innovation | Business & Career | 1.56× | ||
| 18 | Microwave oven | Home & Garden | 1.56× | ||
| 19 | Herbalism | Health | 1.54× | ||
| 20 | Espresso | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.18× | |
| Healthy Lifestyle | BALANCE | 1.17× | |
| Quality Awareness | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.87× |
Leaf has an estimated audience of 2,131,866 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
58.4% of Leaf fans are female, 41.6% are male, with an average age of 41.4 years.
Leaf fans show strongest brand affinity for Coriander (11.24×), Blood vessel (2.87×), and Politics (1.61×) over the country average.
Leaf fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Leaf itself, the audience over-indexes on Blood vessel (2.87×), Politics (1.61×), Social science (1.78×), and Uric acid (2.74×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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