A data profile of the people who buy, follow and care about Leaf in Australia — modelled from more than twelve digital signal sources. Leaf has an estimated audience of 2,535,176 people in Australia.
Leaf has an estimated audience of 2,535,176 people in Australia. 68.3% are female, 31.7% are male, average age 45.0. Top brand affinities: Aldi, Organic food, Wikipedia, Discount stores, Innovation.
Top brand affinities include Aldi, Organic food, Wikipedia, with strongest over-indexing on Aldi (1.79× the country average).
Demographically, the Leaf audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Leaf fan in Australia is more female, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Leaf profile in Australia.
68.3% are female, 31.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 45.0 |
| Estimated audience size | 2,535,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Leaf audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 5.2% |
| Taiwan | 3.7% |
The strongest cross-interests of the Leaf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 2.69× | ||
| 02 | Hypermarket | Shopping | 2.30× | ||
| 03 | Savers | Shopping | 2.00× | ||
| 04 | Cappuccino | Food & Beverages | 1.95× | ||
| 05 | Blanket | Home & Garden | 1.93× | ||
| 06 | Wikipedia | Internet & Social Media | 1.89× | ||
| 07 | Microwave oven | Home & Garden | 1.89× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.86× | ||
| 09 | Hardware store | Home & Garden | 1.84× | ||
| 10 | Aldi | Shopping | 1.79× | ||
| 11 | Innovation | Business & Career | 1.73× | ||
| 12 | Pizza | Food & Beverages | 1.63× | ||
| 13 | Kitchenware | Home & Garden | 1.61× | ||
| 14 | Organic food | Food & Beverages | 1.60× | ||
| 15 | Zoo | Kids & Family | 1.60× | ||
| 16 | Discount stores | Shopping | 1.54× | ||
| 17 | Real property | Home & Garden | 1.54× | ||
| 18 | Refrigerator | Home & Garden | 1.54× | ||
| 19 | Department store | Shopping | 1.52× | ||
| 20 | Espresso | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| DIY Mentality | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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