A data profile of the people who buy, follow and care about Amazon Marketplace in Netherlands — modelled from more than twelve digital signal sources. Amazon Marketplace has an estimated audience of 24,436 people in Netherlands.
The average Amazon Marketplace fan in Netherlands is 40.3 years old, more male, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Dune, Jumbo (supermarket), Movistar+, with strongest over-indexing on Dune (24.95× the country average).
Demographically, the Amazon Marketplace audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Amazon Marketplace fan in Netherlands is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Dune.
The key figures that characterise the Amazon Marketplace profile in Netherlands.
44.4% are female, 55.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 40.3 |
| Estimated audience size | 24,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Amazon Marketplace audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 48.5% |
| Italy | 8.5% |
| Germany | 8.0% |
Where the Amazon Marketplace audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~6K | 1.32× | |
| 02 | Flevoland | <1K | 1.03× | |
| 03 | Drenthe | <1K | 1.01× | |
| 04 | Friesland | <1K | 0.99× | |
| 05 | North Brabant | ~4K | 0.98× | |
| 06 | Limburg | ~2K | 0.98× | |
| 07 | Groningen | <1K | 0.98× | |
| 08 | Overijssel | ~2K | 0.96× | |
| 09 | Zuid-Holland | ~5K | 0.95× | |
| 10 | Gelderland | ~3K | 0.95× |
The strongest cross-interests of the Amazon Marketplace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Universidad Francisco Marroquín | Business & Career | 59.15× | ||
| 02 | Camas, Seville | Travel & Leisure | 56.74× | ||
| 03 | Movistar+ | Movies & TV | 55.94× | ||
| 04 | Hannah Montana: The Movie | Movies & TV | 42.75× | ||
| 05 | Descanso, California | Travel & Leisure | 40.61× | ||
| 06 | Hellboy (film) | Movies & TV | 37.31× | ||
| 07 | Bungee jumping | Sports | 26.97× | ||
| 08 | Dune | Movies & TV | 24.95× | ||
| 09 | Homecenter | Shopping | 24.18× | ||
| 10 | Jotex | Shopping | 15.56× | ||
| 11 | Black Panther (film) | Movies & TV | 14.17× | ||
| 12 | Tobey Maguire | Movies & TV | 14.02× | ||
| 13 | Trading card | Games | 9.99× | ||
| 14 | Uno (card game) | Games | 8.73× | ||
| 15 | Mid-century modern | Home & Garden | 8.53× | ||
| 16 | Radio 1 | Music & Radio | 4.94× | ||
| 17 | Jumbo (supermarket) | Shopping | 3.38× | ||
| 18 | Home Interiors | Home & Garden | 2.99× | ||
| 19 | Coolblue | Shopping | 1.61× | ||
| 20 | postcode loterij | Games | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 4.30× | |
| Design Affinity | PREMIUM | 1.44× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Tradition | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 0.96× |
Amazon Marketplace has an estimated audience of 24,436 people in Netherlands, concentrated in North Holland and Zuid-Holland.
44.4% of Amazon Marketplace fans are female, 55.6% are male, with an average age of 40.3 years.
Amazon Marketplace fans show strongest brand affinity for Dune (24.95×), Jumbo (supermarket) (3.38×), and Movistar+ (55.94×) over the country average.
Amazon Marketplace fans in Netherlands are most concentrated in North Holland (reach ~6K), Zuid-Holland (reach ~5K), and North Brabant (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Amazon Marketplace itself, the audience over-indexes on Jumbo (supermarket) (3.38×), Movistar+ (55.94×), Bungee jumping (26.97×), and Hellboy (film) (37.31×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Amazon Marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.