Rascasse Audience Intelligence

Kawasaki Heavy Industries Target Market in Netherlands

A data profile of the people who buy, follow and care about Kawasaki Heavy Industries in Netherlands — modelled from more than twelve digital signal sources. Kawasaki Heavy Industries has an estimated audience of 21,524 people in Netherlands.

The average Kawasaki Heavy Industries fan in Netherlands is 34.6 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Kawasaki, Kanagawa, MotoGP 2, Motorcycling, with strongest over-indexing on Kawasaki, Kanagawa (48.1× the country average).

Demographically, the Kawasaki Heavy Industries audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Kawasaki Heavy Industries fan in Netherlands is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Kawasaki, Kanagawa.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Kawasaki Heavy Industries profile in Netherlands.

Audience size
22K
in Netherlands
Gender
26.9%♀
73.1% male
Age
34.6
average years
Country rank
#30773
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kawasaki Heavy Industries

26.9% are female, 73.1% are male, average age 34.6.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Kawasaki Heavy Industries audience in Netherlands
MetricValue
Female26.9%
Male73.1%
Average age34.6
Estimated audience size21,524
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Kawasaki Heavy Industries audience in Netherlands
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4918%
50+12%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Kawasaki Heavy Industries audience comes from Netherlands.

Worldwide audience distribution share by country for Kawasaki Heavy Industries
CountryShare
Vietnam30.4%
Japan16.4%
Indonesia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kawasaki Heavy Industries audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Kawasaki Heavy Industries customers by region in Netherlands
#RegionReachAffinity×
01North Holland~5K1.16×
02Flevoland<1K1.06×
03Zeeland<1K1.06×
04Drenthe<1K1.04×
05Friesland<1K1.01×
06Groningen<1K0.99×
07Overijssel~2K0.98×
08Limburg~1K0.97×
09Utrecht~2K0.94×
10Zuid-Holland~5K0.93×
11Gelderland~3K0.93×
12North Brabant~3K0.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kawasaki Heavy Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kawasaki Heavy Industries audience
#·InterestCategoryAffinity×
01Kawasaki, KanagawaTravel & Leisure48.10×
02MotoGP 2Games44.67×
03Isle of Man TTSports24.66×
04Yuki TsunodaSports12.29×
05MotorcyclingCars & Mobility8.09×
06Motorcycle trialsSports6.64×
07DrentheTravel & Leisure6.34×
08AssenTravel & Leisure6.24×
09Sport bikeCars & Mobility6.02×
10MotoGPSports5.78×
11EssoCars & Mobility5.13×
12Custom motorcycleCars & Mobility3.97×
13TransportCars & Mobility3.36×
14AutoScout24Cars & Mobility2.85×
15VideoMovies & TV2.71×
16De TelegraafNews2.27×
17Algemeen DagbladNews2.12×
18TV-GidsMovies & TV2.09×
19TikTokInternet & Social Media2.05×
20RTL NieuwsMovies & TV1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kawasaki Heavy Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kawasaki Heavy Industries audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
SpiritualityBALANCE2.09×
Need for SecurityCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kawasaki Heavy Industries audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.87×
IndulgenceJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kawasaki Heavy Industries's target market in Netherlands?

Kawasaki Heavy Industries's target market in Netherlands covers an estimated 21,524 people, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Kawasaki Heavy Industries customers?

26.9% of the Kawasaki Heavy Industries audience are female, 73.1% are male, with an average age of 34.6 years.

03

Which brands do Kawasaki Heavy Industries fans like most?

Kawasaki Heavy Industries fans show strongest brand affinity for Kawasaki, Kanagawa (48.1×), MotoGP 2 (44.67×), and Motorcycling (8.09×) over the country average.

04

Where do Kawasaki Heavy Industries fans live in Netherlands?

Kawasaki Heavy Industries fans in Netherlands are most concentrated in Zuid-Holland (reach ~5K), North Holland (reach ~5K), and North Brabant (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Kawasaki Heavy Industries fans also like?

Beyond Kawasaki Heavy Industries itself, the audience over-indexes on MotoGP 2 (44.67×), Motorcycling (8.09×), TV-Gids (2.09×), and Esso (5.13×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Kawasaki Heavy Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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