A data profile of the people who buy, follow and care about Dziennik Wschodni in Poland — modelled from more than twelve digital signal sources. Dziennik Wschodni has an estimated audience of 1,757,760 people in Poland.
Dziennik Wschodni has an estimated audience of 1,757,760 people in Poland. 55.8% are female, 44.2% are male, average age 37.6. Top brand affinities: Shopping and fashion, Weather, Local news, Kia Sportage, Family car.
Top brand affinities include Shopping and fashion, Weather, Local news, with strongest over-indexing on Shopping and fashion (1.68× the country average).
Demographically, the Dziennik Wschodni audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Dziennik Wschodni fan in Poland is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Dziennik Wschodni profile in Poland.
55.8% are female, 44.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 37.6 |
| Estimated audience size | 1,757,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Dziennik Wschodni audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 95.3% |
| Germany | 2.1% |
| United Kingdom | 1.1% |
The strongest cross-interests of the Dziennik Wschodni audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 2.90× | ||
| 02 | Dodge Charger (LX) | Cars & Mobility | 2.90× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 2.54× | ||
| 04 | Weather | Home & Garden | 2.44× | ||
| 05 | Family car | Cars & Mobility | 2.29× | ||
| 06 | City car | Cars & Mobility | 2.23× | ||
| 07 | Renault Captur | Cars & Mobility | 2.16× | ||
| 08 | Kia Sportage | Cars & Mobility | 2.15× | ||
| 09 | Weather forecasting | Home & Garden | 2.06× | ||
| 10 | Peugeot 3008 | Cars & Mobility | 2.05× | ||
| 11 | Local news | News | 2.04× | ||
| 12 | Mazda CX-5 | Cars & Mobility | 2.01× | ||
| 13 | Ford Kuga | Cars & Mobility | 1.81× | ||
| 14 | Fertilizer | Home & Garden | 1.79× | ||
| 15 | Carcare | Cars & Mobility | 1.69× | ||
| 16 | Shopping and fashion | Shopping | 1.68× | ||
| 17 | Hatchback | Cars & Mobility | 1.68× | ||
| 18 | Scotch whisky | Food & Beverages | 1.54× | ||
| 19 | Flightradar24 | Travel & Leisure | 1.54× | ||
| 20 | Volvo XC60 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.51× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Dziennik Wschodni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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