A data profile of the people who buy, follow and care about Mokotów in Poland — modelled from more than twelve digital signal sources. Mokotów has an estimated audience of 1,493,653 people in Poland.
Mokotów has an estimated audience of 1,493,653 people in Poland. 59.6% are female, 40.4% are male, average age 35.4. Top brand affinities: Shopping and fashion, Beaches, TripAdvisor, Love & Sex, Telegram.
Top brand affinities include Shopping and fashion, Beaches, TripAdvisor, with strongest over-indexing on Shopping and fashion (1.65× the country average).
Demographically, the Mokotów audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Mokotów fan in Poland is more female, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Mokotów profile in Poland.
59.6% are female, 40.4% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 35.4 |
| Estimated audience size | 1,493,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Mokotów audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 96.2% |
| United States | 1.6% |
| United Kingdom | 0.9% |
The strongest cross-interests of the Mokotów audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bill Gates | Business & Career | 3.14× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 2.71× | ||
| 03 | Bottega Veneta | Fashion & Accessoires | 2.63× | ||
| 04 | TripAdvisor | Travel & Leisure | 2.57× | ||
| 05 | Love & Sex | Kids & Family | 2.56× | ||
| 06 | Telegram | Internet & Social Media | 2.53× | ||
| 07 | US Open (tennis) | Sports | 2.50× | ||
| 08 | Groupon | Internet & Social Media | 2.29× | ||
| 09 | Danish design | Home & Garden | 2.00× | ||
| 10 | Activism | Politics & Society | 1.87× | ||
| 11 | Public transport | Cars & Mobility | 1.85× | ||
| 12 | Innovation | Business & Career | 1.80× | ||
| 13 | Beaches | Travel & Leisure | 1.70× | ||
| 14 | Property finder | Home & Garden | 1.69× | ||
| 15 | Shopping and fashion | Shopping | 1.65× | ||
| 16 | Radio ZET | Music & Radio | 1.65× | ||
| 17 | FlixBus | Cars & Mobility | 1.63× | ||
| 18 | Expensive Taste | Business & Career | 1.63× | ||
| 19 | Waxing | Beauty & Wellness | 1.60× | ||
| 20 | Ski resort | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Extroversion | THRILL | 0.85× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Mokotów. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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