Rascasse Audience Intelligence

Pracuj.pl Audience in Poland

A data profile of the people who buy, follow and care about Pracuj.pl in Poland — modelled from more than twelve digital signal sources. Pracuj.pl has an estimated audience of 2,127,594 people in Poland.

#34among Website / Newspaper / Magazine in Poland
#71in Business & Career

Pracuj.pl has an estimated audience of 2,127,594 people in Poland. 63.1% are female, 36.9% are male, average age 33.6. Top brand affinities: LinkedIn, MBank, DeviantArt, Ryanair, TVP1.

Top brand affinities include LinkedIn, MBank, DeviantArt, with strongest over-indexing on LinkedIn (2.79× the country average).

Demographically, the Pracuj.pl audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.

The typical Pracuj.pl fan in Poland is more female, around 33.6 years old, with strong Individualism tendencies and a notable affinity for LinkedIn.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pracuj.pl profile in Poland.

Audience size
2.1M
in Poland
Gender
63.1%
36.9% male
Age
33.6
average years
Country rank
#638
Website / Newspaper / Magazine in Poland
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pracuj.pl

63.1% are female, 36.9% are male, average age 33.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Pracuj.pl audience in Poland
MetricValue
Female63.1%
Male36.9%
Average age33.6
Estimated audience size2,127,594
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Pracuj.pl audience in Poland
Age bracketShare%
16-1927%
20-2923%
30-3932%
40-4914%
50+4%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Pracuj.pl audience comes from Poland.

Worldwide audience distribution share by country for Pracuj.pl
CountryShare
Poland93.0%
United States1.7%
Germany1.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pracuj.pl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pracuj.pl audience
#·InterestCategoryAffinity×
01Google AnalyticsInternet & Social Media5.48×
02Bill GatesBusiness & Career5.48×
03RandstadBusiness & Career5.48×
04TrelloInternet & Social Media4.99×
05DeviantArtInternet & Social Media4.48×
06Employment websiteBusiness & Career3.02×
07Web applicationTechnology & Electronics2.83×
08LinkedInInternet & Social Media2.79×
09Career developmentBusiness & Career2.60×
10TVP1Movies & TV2.58×
11FlixBusCars & Mobility2.58×
12MBankBusiness & Career2.35×
13Bank Zachodni WBKBusiness & Career2.27×
14YouTube MusicInternet & Social Media2.12×
15Solar panelHome & Garden1.95×
16InnovationBusiness & Career1.92×
17OLXShopping1.84×
18RedditInternet & Social Media1.77×
19SkyscannerTravel & Leisure1.74×
20RyanairTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pracuj.pl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pracuj.pl audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.45×
Convenience OrientationPREMIUM1.35×
Career OrientationPOWER1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pracuj.pl audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
ExtroversionTHRILL0.65×
Design AffinityPREMIUM0.68×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Pracuj.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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