A data profile of the people who buy, follow and care about Szczecin in Poland — modelled from more than twelve digital signal sources. Szczecin has an estimated audience of 2,076,842 people in Poland.
Szczecin has an estimated audience of 2,076,842 people in Poland. 57.0% are female, 43.0% are male, average age 36.5. Top brand affinities: RTV Euro AGD, Activism, Pizza, TripAdvisor, Catering.
Top brand affinities include RTV Euro AGD, Activism, Pizza, with strongest over-indexing on RTV Euro AGD (1.66× the country average).
Demographically, the Szczecin audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Family Orientation.
The typical Szczecin fan in Poland is more female, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for RTV Euro AGD.
The key figures that characterise the Szczecin profile in Poland.
57.0% are female, 43.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 36.5 |
| Estimated audience size | 2,076,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Szczecin audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 82.5% |
| Germany | 8.2% |
| United Kingdom | 1.8% |
The strongest cross-interests of the Szczecin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Activism | Politics & Society | 1.99× | ||
| 02 | Tennessee whiskey | Food & Beverages | 1.99× | ||
| 03 | Bourbon whiskey | Food & Beverages | 1.99× | ||
| 04 | Love & Sex | Kids & Family | 1.99× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 1.99× | ||
| 06 | Finlandia (vodka) | Food & Beverages | 1.99× | ||
| 07 | Blended whiskey | Food & Beverages | 1.99× | ||
| 08 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 09 | World Heritage Site | Politics & Society | 1.77× | ||
| 10 | Lego Minecraft | Kids & Family | 1.77× | ||
| 11 | Web application | Technology & Electronics | 1.76× | ||
| 12 | Zanzibar | Travel & Leisure | 1.74× | ||
| 13 | RTV Euro AGD | Shopping | 1.66× | ||
| 14 | Malt whisky | Food & Beverages | 1.61× | ||
| 15 | Pizza | Food & Beverages | 1.58× | ||
| 16 | The Office (U.S. TV series) | Movies & TV | 1.56× | ||
| 17 | YouTube Music | Internet & Social Media | 1.55× | ||
| 18 | Lawn mower | Home & Garden | 1.55× | ||
| 19 | Waxing | Beauty & Wellness | 1.52× | ||
| 20 | Catering | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Szczecin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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