A data profile of the people who buy, follow and care about Clock in Portugal — modelled from more than twelve digital signal sources. Clock has an estimated audience of 1,854,779 people in Portugal.
The average Clock fan in Portugal is 45.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Madeira.
Top brand affinities include Black Friday (shopping), Costume jewelry, Lacoste, with strongest over-indexing on Black Friday (shopping) (1.53× the country average).
Demographically, the Clock audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Clock fan in Portugal is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Black Friday (shopping).
The key figures that characterise the Clock profile in Portugal.
57.5% are female, 42.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 45.5 |
| Estimated audience size | 1,854,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 30% |
of the worldwide Clock audience comes from Portugal.
| Country | Share |
|---|---|
| Japan | 16.9% |
| United States | 15.8% |
| Italy | 7.3% |
Where the Clock audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 4.76× | |
| 02 | Lisbon District | ~800K | 1.42× | |
| 03 | Faro District | ~200K | 1.29× | |
| 04 | Setúbal District | ~200K | 1.08× | |
| 05 | Coimbra District | ~90K | 0.98× | |
| 06 | Leiria District | ~100K | 0.95× | |
| 07 | Porto District | ~400K | 0.94× | |
| 08 | Santarém District | ~80K | 0.94× | |
| 09 | Bragança District | ~20K | 0.92× | |
| 10 | Portalegre District | ~20K | 0.92× | |
| 11 | Guarda District | ~20K | 0.91× | |
| 12 | Azores | ~50K | 0.90× | |
| 13 | Beja District | ~30K | 0.90× | |
| 14 | Vila Real District | ~30K | 0.89× | |
| 15 | Évora District | ~30K | 0.89× | |
| 16 | Aveiro District | ~100K | 0.88× | |
| 17 | Castelo Branco District | ~30K | 0.88× | |
| 18 | Viseu District | ~50K | 0.85× | |
| 19 | Viana do Castelo District | ~40K | 0.85× | |
| 20 | Braga District | ~100K | 0.83× |
The strongest cross-interests of the Clock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Timberland Company | Fashion & Accessoires | 1.93× | ||
| 02 | Lacoste | Fashion & Accessoires | 1.92× | ||
| 03 | Mineral water | Food & Beverages | 1.92× | ||
| 04 | Linux | Technology & Electronics | 1.88× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 1.83× | ||
| 06 | Tommy Hilfiger | Fashion & Accessoires | 1.78× | ||
| 07 | Swarovski | Fashion & Accessoires | 1.78× | ||
| 08 | Cortefiel | Fashion & Accessoires | 1.71× | ||
| 09 | ASICS | Fashion & Accessoires | 1.71× | ||
| 10 | Costume jewelry | Fashion & Accessoires | 1.63× | ||
| 11 | Huawei | Technology & Electronics | 1.62× | ||
| 12 | Department store | Shopping | 1.59× | ||
| 13 | Kitchenware | Home & Garden | 1.55× | ||
| 14 | Purchase discount | Shopping | 1.54× | ||
| 15 | Black Friday (shopping) | Shopping | 1.53× | ||
| 16 | Hardware store | Home & Garden | 1.53× | ||
| 17 | Levi Strauss & Co. | Fashion & Accessoires | 1.53× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.52× | ||
| 19 | Bedroom furniture | Home & Garden | 1.52× | ||
| 20 | Calzedonia | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Indulgence | JOY | 1.36× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Mindfulness | BALANCE | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Clock has an estimated audience of 1,854,779 people in Portugal, concentrated in Lisbon District and Porto District.
57.5% of Clock fans are female, 42.5% are male, with an average age of 45.5 years.
Clock fans show strongest brand affinity for Black Friday (shopping) (1.53×), Costume jewelry (1.63×), and Lacoste (1.92×) over the country average.
Clock fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Madeira (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Clock itself, the audience over-indexes on Costume jewelry (1.63×), Lacoste (1.92×), Anti-aging cream (1.52×), and Bedroom furniture (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Clock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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