A data profile of the people who buy, follow and care about Doner kebab in Portugal — modelled from more than twelve digital signal sources. Doner kebab has an estimated audience of 138,580 people in Portugal.
The average Doner kebab fan in Portugal is 45.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Street food, Grilling, Ryanair, with strongest over-indexing on Street food (14.71× the country average).
Demographically, the Doner kebab audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Doner kebab fan in Portugal is more female, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Street food.
The key figures that characterise the Doner kebab profile in Portugal.
57.4% are female, 42.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.4 |
| Estimated audience size | 138,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Doner kebab audience comes from Portugal.
| Country | Share |
|---|---|
| United Kingdom | 13.3% |
| Germany | 9.3% |
| United States | 8.2% |
Where the Doner kebab audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~20K | 2.55× | |
| 02 | Lisbon District | ~80K | 1.92× | |
| 03 | Setúbal District | ~20K | 1.51× | |
| 04 | Castelo Branco District | ~3K | 1.32× | |
| 05 | Porto District | ~30K | 1.09× | |
| 06 | Santarém District | ~7K | 1.09× | |
| 07 | Aveiro District | ~10K | 0.95× | |
| 08 | Leiria District | ~7K | 0.95× | |
| 09 | Beja District | ~2K | 0.94× | |
| 10 | Portalegre District | ~1K | 0.91× | |
| 11 | Coimbra District | ~6K | 0.90× | |
| 12 | Guarda District | ~2K | 0.90× | |
| 13 | Viseu District | ~4K | 0.89× | |
| 14 | Bragança District | ~1K | 0.89× | |
| 15 | Azores | ~3K | 0.87× | |
| 16 | Viana do Castelo District | ~3K | 0.87× | |
| 17 | Vila Real District | ~2K | 0.87× | |
| 18 | Évora District | ~2K | 0.87× | |
| 19 | Braga District | ~10K | 0.85× | |
| 20 | Madeira | ~3K | 0.80× |
The strongest cross-interests of the Doner kebab audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street food | Food & Beverages | 14.71× | ||
| 02 | Halal | Politics & Society | 12.26× | ||
| 03 | Mineral water | Food & Beverages | 4.40× | ||
| 04 | Grilling | Food & Beverages | 3.30× | ||
| 05 | Carrefour | Shopping | 3.21× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.87× | ||
| 07 | Cappuccino | Food & Beverages | 2.70× | ||
| 08 | Herbalism | Health | 2.67× | ||
| 09 | Steakhouse | Food & Beverages | 2.62× | ||
| 10 | Microwave oven | Home & Garden | 2.30× | ||
| 11 | Rail transport | Travel & Leisure | 2.15× | ||
| 12 | Snack food | Food & Beverages | 2.00× | ||
| 13 | Waxing | Beauty & Wellness | 1.82× | ||
| 14 | Barbecue | Food & Beverages | 1.73× | ||
| 15 | Outlet store | Shopping | 1.69× | ||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | Breaking news | Movies & TV | 1.63× | ||
| 18 | Hair removal | Beauty & Wellness | 1.62× | ||
| 19 | Public transport | Cars & Mobility | 1.61× | ||
| 20 | Ryanair | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 4.42× | |
| Individualism | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.67× | |
| Mindfulness | BALANCE | 0.69× | |
| Luxury Orientation | PREMIUM | 0.73× |
Doner kebab has an estimated audience of 138,580 people in Portugal, concentrated in Lisbon District and Porto District.
57.4% of Doner kebab fans are female, 42.6% are male, with an average age of 45.4 years.
Doner kebab fans show strongest brand affinity for Street food (14.71×), Grilling (3.3×), and Ryanair (1.53×) over the country average.
Doner kebab fans in Portugal are most concentrated in Lisbon District (reach ~80K), Porto District (reach ~30K), and Setúbal District (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Doner kebab itself, the audience over-indexes on Grilling (3.3×), Ryanair (1.53×), Mineral water (4.4×), and Barbecue (1.73×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Doner kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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