A data profile of the people who buy, follow and care about Market share in Portugal — modelled from more than twelve digital signal sources. Market share has an estimated audience of 1,501,044 people in Portugal.
The average Market share fan in Portugal is 43.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Player versus player, OLX, Catholic Church, with strongest over-indexing on Player versus player (4.92× the country average).
Demographically, the Market share audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Market share fan in Portugal is more female, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Player versus player.
The key figures that characterise the Market share profile in Portugal.
66.4% are female, 33.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 43.1 |
| Estimated audience size | 1,501,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Market share audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 65.3% |
| Portugal | 9.0% |
| United States | 4.3% |
Where the Market share audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.13× | |
| 02 | Portalegre District | ~20K | 1.12× | |
| 03 | Beja District | ~30K | 1.08× | |
| 04 | Vila Real District | ~30K | 1.06× | |
| 05 | Évora District | ~30K | 1.05× | |
| 06 | Castelo Branco District | ~30K | 1.04× | |
| 07 | Azores | ~40K | 1.01× | |
| 08 | Viana do Castelo District | ~40K | 1.01× | |
| 09 | Viseu District | ~50K | 0.99× | |
| 10 | Madeira | ~40K | 0.98× | |
| 11 | Coimbra District | ~70K | 0.96× | |
| 12 | Leiria District | ~80K | 0.95× | |
| 13 | Aveiro District | ~100K | 0.94× | |
| 14 | Braga District | ~100K | 0.93× | |
| 15 | Faro District | ~90K | 0.93× | |
| 16 | Setúbal District | ~200K | 0.92× | |
| 17 | Porto District | ~300K | 0.83× | |
| 18 | Santarém District | ~60K | 0.83× | |
| 19 | Lisbon District | ~400K | 0.80× |
The strongest cross-interests of the Market share audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Player versus player | Games | 4.92× | ||
| 02 | Warren Buffett | Business & Career | 4.92× | ||
| 03 | Tinder | Internet & Social Media | 4.86× | ||
| 04 | Manual transmission | Cars & Mobility | 3.92× | ||
| 05 | Sri Lanka | Travel & Leisure | 3.76× | ||
| 06 | Queen (band) | Music & Radio | 3.74× | ||
| 07 | Dailymotion | Movies & TV | 3.73× | ||
| 08 | Santorini | Travel & Leisure | 3.24× | ||
| 09 | Iceland | Travel & Leisure | 3.15× | ||
| 10 | Station wagon | Cars & Mobility | 3.02× | ||
| 11 | Blood vessel | Health | 2.75× | ||
| 12 | Catholic Church | Politics & Society | 2.56× | ||
| 13 | Danish design | Home & Garden | 2.28× | ||
| 14 | Florida | Travel & Leisure | 2.21× | ||
| 15 | Cancer awareness | Health | 1.67× | ||
| 16 | Adolfo Domínguez | Fashion & Accessoires | 1.63× | ||
| 17 | OLX | Shopping | 1.59× | ||
| 18 | Bricomarché | Home & Garden | 1.59× | ||
| 19 | Microwave oven | Home & Garden | 1.56× | ||
| 20 | Health insurance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.82× | |
| Indulgence | JOY | 1.47× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Pet Ownership | JOY | 0.96× |
Market share has an estimated audience of 1,501,044 people in Portugal, concentrated in Lisbon District and Porto District.
66.4% of Market share fans are female, 33.6% are male, with an average age of 43.1 years.
Market share fans show strongest brand affinity for Player versus player (4.92×), OLX (1.59×), and Catholic Church (2.56×) over the country average.
Market share fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Market share itself, the audience over-indexes on OLX (1.59×), Catholic Church (2.56×), Tinder (4.86×), and Manual transmission (3.92×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Market share. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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