A data profile of the people who buy, follow and care about Homeland (TV series) in Sweden — modelled from more than twelve digital signal sources. Homeland (TV series) has an estimated audience of 153,278 people in Sweden.
Homeland (TV series) has an estimated audience of 153,278 people in Sweden. 56.6% are female, 43.4% are male, average age 39.0. Top brand affinities: Tele2, Idols (TV series), Kevin Costner, Telenor, Tabletop role-playing game.
Top brand affinities include Tele2, Idols (TV series), Kevin Costner, with strongest over-indexing on Tele2 (7.84× the country average).
Demographically, the Homeland (TV series) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Homeland (TV series) fan in Sweden is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Tele2.
The key figures that characterise the Homeland (TV series) profile in Sweden.
56.6% are female, 43.4% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.0 |
| Estimated audience size | 153,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 15% | |
| 30-39 | 13% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide Homeland (TV series) audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 8.1% |
| Brazil | 5.8% |
The strongest cross-interests of the Homeland (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superbad (film) | Movies & TV | 26.59× | ||
| 02 | ER (TV series) | Movies & TV | 24.27× | ||
| 03 | John Krasinski | Movies & TV | 23.10× | ||
| 04 | The Hills | Movies & TV | 22.76× | ||
| 05 | Idols (TV series) | Movies & TV | 21.43× | ||
| 06 | Kirsten Dunst | Movies & TV | 21.29× | ||
| 07 | Kevin Costner | Movies & TV | 18.97× | ||
| 08 | Michael B. Jordan | Movies & TV | 18.60× | ||
| 09 | Grease (film) | Movies & TV | 18.56× | ||
| 10 | Tabletop role-playing game | Games | 17.86× | ||
| 11 | Forrest Gump | Movies & TV | 17.71× | ||
| 12 | Will Ferrell | Movies & TV | 15.39× | ||
| 13 | South Park | Movies & TV | 15.16× | ||
| 14 | Tom Hardy | Movies & TV | 14.26× | ||
| 15 | Mission: Impossible (film series) | Movies & TV | 13.87× | ||
| 16 | Mission: Impossible | Movies & TV | 12.97× | ||
| 17 | Tele2 | Technology & Electronics | 7.84× | ||
| 18 | Telenor | Technology & Electronics | 7.61× | ||
| 19 | SVT Play | Movies & TV | 4.03× | ||
| 20 | Swedbank | Business & Career | 3.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.08× | |
| Extroversion | THRILL | 2.39× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Homeland (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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