A data profile of the people who buy, follow and care about Yoruba language in Sweden — modelled from more than twelve digital signal sources. Yoruba language has an estimated audience of 15,521 people in Sweden.
Yoruba language has an estimated audience of 15,521 people in Sweden. 53.8% are female, 46.2% are male, average age 47.8. Top brand affinities: Harvard Business School, Forex Online Trading, World's Strongest Man, Ice Hockey World Championships, Management consulting.
Top brand affinities include Harvard Business School, Forex Online Trading, World's Strongest Man, with strongest over-indexing on Harvard Business School (129.21× the country average).
Demographically, the Yoruba language audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Family Orientation, Sustainability.
The typical Yoruba language fan in Sweden is balanced, around 47.8 years old, with strong Family Orientation tendencies and a notable affinity for Harvard Business School.
The key figures that characterise the Yoruba language profile in Sweden.
53.8% are female, 46.2% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 47.8 |
| Estimated audience size | 15,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Yoruba language audience comes from Sweden.
| Country | Share |
|---|---|
| Nigeria | 24.3% |
| United States | 17.4% |
| Italy | 7.7% |
The strongest cross-interests of the Yoruba language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harvard Business School | Business & Career | 129.21× | ||
| 02 | World's Strongest Man | Sports | 20.33× | ||
| 03 | Forex Online Trading | Business & Career | 16.19× | ||
| 04 | Online quiz | Internet & Social Media | 11.75× | ||
| 05 | Venture capital | Business & Career | 9.13× | ||
| 06 | Management consulting | Business & Career | 8.50× | ||
| 07 | University and college admission | Business & Career | 7.03× | ||
| 08 | Risk management | Business & Career | 6.34× | ||
| 09 | Elderly care | Health | 5.16× | ||
| 10 | Sustainable energy | Home & Garden | 3.15× | ||
| 11 | Indeed.com | Business & Career | 2.91× | ||
| 12 | Investment banking | Business & Career | 2.91× | ||
| 13 | Charitable organization | Politics & Society | 2.67× | ||
| 14 | Renewable energy | Business & Career | 2.65× | ||
| 15 | Televisions | Technology & Electronics | 2.28× | ||
| 16 | Breaking news | Movies & TV | 2.24× | ||
| 17 | Internet & Social Media | 2.14× | |||
| 18 | Solar energy | Home & Garden | 2.04× | ||
| 19 | Ice Hockey World Championships | Sports | 1.61× | ||
| 20 | Organic food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.29× | |
| Sustainability | BALANCE | 2.04× | |
| Community Orientation | OPEN | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Extroversion | THRILL | 0.75× | |
| DIY Mentality | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Yoruba language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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