24 Hours of Daytona Audience in United States
24 Hours of Daytona has an estimated audience of 501,906 people in United States. 37.1% are female, 62.9% are male, average age 41.4. Top regions: Florida, California, Texas.
The average 24 Hours of Daytona fan in United States is 41.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Demographically, the 24 Hours of Daytona audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of 24 Hours of Daytona fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 41.4 |
| Estimated audience size | 501,906 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 67,409 | 1.98× |
| California | 42,579 | 0.77× |
| Texas | 35,028 | 0.81× |
| New York | 22,730 | 0.81× |
| Ohio | 22,390 | 1.45× |
| Georgia | 21,473 | 1.39× |
| North Carolina | 21,421 | 1.42× |
| Michigan | 20,488 | 1.56× |
| Pennsylvania | 20,159 | 1.19× |
| Indiana | 18,777 | 2.05× |
| Illinois | 16,514 | 0.99× |
| Virginia | 16,059 | 1.31× |
| Tennessee | 12,651 | 1.26× |
| Wisconsin | 11,446 | 1.52× |
| New Jersey | 11,005 | 0.86× |
| South Carolina | 10,945 | 1.45× |
| Arizona | 8,770 | 0.86× |
| Washington | 8,549 | 0.85× |
| Colorado | 8,225 | 1.04× |
| Missouri | 8,120 | 1× |
| Massachusetts | 7,569 | 0.77× |
| Maryland | 7,226 | 0.84× |
| Alabama | 7,155 | 1.02× |
| Kentucky | 6,722 | 1.07× |
| Minnesota | 6,269 | 0.87× |
| Connecticut | 5,939 | 1.18× |
| Iowa | 5,202 | 1.26× |
| Oregon | 5,034 | 0.87× |
| Oklahoma | 4,142 | 0.74× |
| Louisiana | 3,922 | 0.61× |
| Kansas | 3,662 | 0.93× |
| Nevada | 3,219 | 0.66× |
| Utah | 3,159 | 0.7× |
| Arkansas | 2,939 | 0.71× |
| West Virginia | 2,731 | 1.17× |
| Mississippi | 2,384 | 0.58× |
| Nebraska | 2,180 | 0.87× |
| New Hampshire | 1,936 | 0.98× |
| Idaho | 1,763 | 0.7× |
| Maine | 1,751 | 0.97× |
| New Mexico | 1,509 | 0.6× |
| Rhode Island | 1,238 | 0.78× |
| Montana | 1,201 | 0.86× |
| Vermont | 1,172 | 1.33× |
| Delaware | 1,151 | 0.83× |
| Washington, District of Columbia | 1,058 | 0.7× |
| Hawaii | 985 | 0.46× |
| South Dakota | 958 | 0.83× |
| North Dakota | 908 | 0.88× |
| Wyoming | 760 | 1.02× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.36 |
| Risk Appetite | THRILL | 1.56 |
| Quality Awareness | PREMIUM | 1.55 |
| Patriotism | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.48 |
| Need for Security | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| Italy | 14.0% |
| France | 12.1% |
See 24 Hours of Daytona audiences in other countries
More Motorsport audiences in United States
- NASCAR (23,680,862)
- MotoGP (10,017,479)
- Greg Biffle (7,473,389)
- Lewis Hamilton (6,369,163)
- Max Verstappen (5,861,004)
How to read this data
Audience size is the estimated number of people in United States who actively search for 24 Hours of Daytona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.