All of Us Audience in United States

All of Us logo

All of Us has an estimated audience of 352,108 people in United States. 64.5% are female, 35.5% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Enfamil, Al Ahly SC, Diane Sawyer, Barclays Center.

The average All of Us fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Enfamil, Al Ahly SC, with strongest over-indexing on Whataburger (1.57× the country average). Demographically, the All of Us audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of All of Us fans

Demographic split for All of Us audience in United States
MetricValue
Female64.5%
Male35.5%
Average age43.7
Estimated audience size352,108

Audience persona

The typical All of Us fan in United States is more female, around 43.7 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for All of Us in United States
RegionReachAffinity
California36,2860.94×
Texas34,2831.13×
New York23,4911.19×
Florida22,6620.95×
Georgia18,5021.71×
Illinois15,1661.29×
North Carolina14,8971.41×
Pennsylvania13,8681.17×
Maryland12,4732.06×
Michigan11,6081.26×
Alabama11,0802.25×
Ohio10,6050.98×
Massachusetts10,1921.47×
Louisiana10,0752.22×
Virginia9,9731.16×
Tennessee9,8091.39×
New Jersey8,6130.96×
South Carolina7,8401.48×
Arizona7,6421.06×
Wisconsin7,5941.43×
Mississippi6,7162.32×
Indiana6,0590.94×
Missouri5,9881.05×
Washington5,2250.74×
Connecticut4,3581.23×
Minnesota3,9660.79×
Colorado3,4820.63×
Oklahoma3,3800.86×
Kentucky3,3640.76×
Arkansas3,1671.09×
Nevada2,9990.88×
Kansas2,2780.82×
Oregon2,1410.53×
Iowa1,8530.64×
Washington, District of Columbia1,6901.6×
Utah1,2460.4×
New Mexico1,2450.7×
Nebraska1,2020.68×
Delaware1,1141.15×
Hawaii9160.6×
Rhode Island9130.81×
West Virginia7690.47×
Maine6510.52×
New Hampshire6240.45×
Idaho6090.34×
South Dakota3670.45×
North Dakota3370.47×
Alaska3290.44×
Montana2870.29×
Vermont2870.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for All of Us audience
BrandAffinityCategory
Whataburger1.57×Food & Beverages
Enfamil1.85×Kids & Family
Al Ahly SC2.02×Sports
Diane Sawyer1.65×Movies & TV
Barclays Center2.04×Sports
Cachorros1.73×Pets & Animals
Cadillac Ranch1.57×Cars & Mobility
Cachorros1.66×Pets & Animals
Parma1.55×Travel & Leisure
Cachaça2.46×Food & Beverages
Canino2.96×Travel & Leisure
Gemma Ward1.8×Fashion & Accessoires
Peugeot 3082.45×Cars & Mobility
Assisi1.66×Travel & Leisure
Indiana University School of Medicine1.59×Business & Career
Ivana (singer)2.13×
lose it3.41×
All You Need Is Love2.09×Music & Radio
Hypnagogia1.78×Health
Ottumwa, Iowa1.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by All of Us audience
TraitClusterScore
Family OrientationCONSERVATISM2.06
IndulgenceJOY1.86
SustainabilityBALANCE1.38
IndividualismJOY1.26
Community OrientationOPEN1.24
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for All of Us
CountryShare
United States27.9%
Germany4.9%
Brazil3.6%

See All of Us audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does All of Us have in United States?

All of Us has an estimated audience of 352,108 people in United States, concentrated in California and Texas.

What is the gender split and age of All of Us fans?

64.5% of All of Us fans are female, 35.5% are male, with an average age of 43.7 years.

Which brands do All of Us fans like most?

All of Us fans show strongest brand affinity for Whataburger (1.57×), Enfamil (1.85×), and Al Ahly SC (2.02×) over the country average.

Where do All of Us fans live in United States?

All of Us fans in United States are most concentrated in California (reach 36,286), Texas (reach 34,283), and New York (reach 23,491). These three regions account for the largest share of the active audience.

What other brands do All of Us fans also like?

Beyond All of Us itself, the audience over-indexes on Enfamil (1.85×), Al Ahly SC (2.02×), Diane Sawyer (1.65×), and Barclays Center (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for All of Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.