Amber Audience in United States

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Amber has an estimated audience of 3,415,770 people in United States. 66.1% are female, 33.9% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Fox & Friends, Hebe, Enrique Hernández (baseball), English literature, Certified diabetes educator.

The average Amber fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fox & Friends, Hebe, Enrique Hernández (baseball), with strongest over-indexing on Fox & Friends (1.75× the country average). Demographically, the Amber audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Amber fans

Demographic split for Amber audience in United States
MetricValue
Female66.1%
Male33.9%
Average age39.0
Estimated audience size3,415,770

Audience persona

The typical Amber fan in United States is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Fox & Friends.

Top regions in United States

Top regions ranked by reach for Amber in United States
RegionReachAffinity
California448,6581.19×
Texas321,8041.1×
New York287,6081.51×
Florida248,3161.07×
Illinois120,8621.06×
Pennsylvania113,2190.98×
North Carolina110,6191.08×
Georgia110,1761.05×
Ohio104,0000.99×
New Jersey97,0111.12×
Virginia94,8121.14×
Michigan87,2930.98×
Washington81,7481.19×
Massachusetts76,4261.14×
Tennessee69,2381.01×
Arizona68,3920.98×
Maryland66,5661.13×
Indiana63,1691.01×
Wisconsin53,5641.04×
Missouri52,0870.95×
Colorado50,5220.94×
Oklahoma49,9211.32×
South Carolina48,8520.95×
Minnesota47,4060.97×
Alabama42,7430.9×
Louisiana42,0330.95×
Oregon41,7031.07×
Kentucky37,0540.87×
Connecticut35,5931.04×
Utah31,6531.03×
Nevada29,9920.91×
Arkansas28,7111.02×
Mississippi26,7380.95×
Iowa25,8430.92×
Kansas25,7380.96×
Idaho16,4210.96×
New Mexico15,7250.92×
Hawaii15,6641.07×
Nebraska15,2410.89×
West Virginia13,3060.84×
New Hampshire12,5940.94×
Maine11,8100.97×
Washington, District of Columbia11,6341.13×
Rhode Island9,6280.89×
Montana8,2130.87×
Delaware8,1650.87×
Alaska6,9510.95×
South Dakota6,7220.85×
North Dakota5,9140.84×
Vermont5,2110.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amber audience
BrandAffinityCategory
Fox & Friends1.75×Movies & TV
Hebe1.58×Home & Garden
Enrique Hernández (baseball)3.48×Sports
English literature1.62×Literature
Certified diabetes educator2.88×Business & Career
Software widget3.07×Technology & Electronics
Tierra Cali1.53×Travel & Leisure
Further education1.59×Kids & Family
Hattiesburg, Mississippi1.53×Travel & Leisure
Voltron: Legendary Defender2.31×Movies & TV
Ural Mountains1.89×Travel & Leisure
The Haunted1.52×Music & Radio
Guys and Dolls1.59×Music & Radio
Escape Games1.92×Games
Lion of Judah1.6×
Anna Lewandowska1.84×Sports
Zahi Hawass1.5×Business & Career
The Finder (U.S. TV series)1.92×Movies & TV
Hélio Gracie2.07×Sports
Fat-tailed sheep2.09×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amber audience
TraitClusterScore
MindfulnessBALANCE1.29
ExtroversionTHRILL1.25
Design AffinityPREMIUM1.2
Price SensitivityPREMIUM1.18
CreativityOPEN1.16
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Amber
CountryShare
United States22.6%
Taiwan7.0%
Turkey5.8%

See Amber audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Amber have in United States?

Amber has an estimated audience of 3,415,770 people in United States, concentrated in California and Texas.

What is the gender split and age of Amber fans?

66.1% of Amber fans are female, 33.9% are male, with an average age of 39.0 years.

Which brands do Amber fans like most?

Amber fans show strongest brand affinity for Fox & Friends (1.75×), Hebe (1.58×), and Enrique Hernández (baseball) (3.48×) over the country average.

Where do Amber fans live in United States?

Amber fans in United States are most concentrated in California (reach 448,658), Texas (reach 321,804), and New York (reach 287,608). These three regions account for the largest share of the active audience.

What other brands do Amber fans also like?

Beyond Amber itself, the audience over-indexes on Hebe (1.58×), Enrique Hernández (baseball) (3.48×), English literature (1.62×), and Certified diabetes educator (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.