Ann Arbor, Michigan Audience in United States
Ann Arbor, Michigan has an estimated audience of 1,052,861 people in United States. 43.4% are female, 56.6% are male, average age 34.4. Top brand affinities: Laguna (province), JTV (Indonesia), Sinaloa, Israeli cuisine, Iztaccihuatl.
Top brand affinities include Laguna (province), JTV (Indonesia), Sinaloa, with strongest over-indexing on Laguna (province) (12.73× the country average). Demographically, the Ann Arbor, Michigan audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Category: Travel & Leisure · Type: POI
Demographics of Ann Arbor, Michigan fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 34.4 |
| Estimated audience size | 1,052,861 |
Audience persona
The typical Ann Arbor, Michigan fan in United States is more male, around 34.4 years old, with strong Community Orientation tendencies and a notable affinity for Laguna (province).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laguna (province) | 12.73× | |
| JTV (Indonesia) | 5.82× | |
| Sinaloa | 1.79× | Travel & Leisure |
| Israeli cuisine | 3.57× | Food & Beverages |
| Iztaccihuatl | 9.09× | |
| Totally Spies! | 3.53× | Movies & TV |
| Brian Grazer | 3.48× | Movies & TV |
| Rajasthan | 2.07× | Travel & Leisure |
| Academy Award for Best Film Editing | 1.67× | Movies & TV |
| John Key | 2.57× | Politics & Society |
| JcrOffroad | 1.83× | Shopping |
| Summer Days (And Summer Nights!!) | 1.65× | Music & Radio |
| The Dale Jr. Foundation | 4.76× | |
| Brive-la-Gaillarde | 1.81× | |
| Ubrique | 1.54× | Travel & Leisure |
| Menina Cachos | 1.93× | |
| The Bugaboos | 1.6× | Travel & Leisure |
| Urla, İzmir | 1.88× | Travel & Leisure |
| Mount Wellington, New Zealand | 1.54× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.1 |
| Quality Awareness | PREMIUM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
| DIY Mentality | THRILL | 1.05 |
| Family Orientation | CONSERVATISM | 1.02 |
| Mindfulness | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.8% |
| Taiwan | 1.3% |
| Japan | 1.2% |
See Ann Arbor, Michigan audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ann Arbor, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.