Art Museum Audience in United States

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Art Museum has an estimated audience of 1,587,250 people in United States. 54.0% are female, 46.0% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Jeep Wagoneer.

The average Art Museum fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.96× the country average). Demographically, the Art Museum audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Art Museum fans

Demographic split for Art Museum audience in United States
MetricValue
Female54.0%
Male46.0%
Average age40.6
Estimated audience size1,587,250

Audience persona

The typical Art Museum fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Art Museum in United States
RegionReachAffinity
California168,8750.97×
Texas143,3111.05×
Florida99,1790.92×
Ohio89,9561.84×
New York87,6320.99×
Pennsylvania78,2631.46×
Missouri76,8743×
Illinois60,5471.15×
North Carolina53,7711.13×
Virginia42,0561.09×
Colorado39,8341.59×
Massachusetts38,5491.23×
Washington38,1451.2×
Georgia36,6550.75×
Wisconsin35,8481.5×
Michigan35,8400.86×
New Jersey33,1230.82×
Arizona32,5141×
Indiana27,5060.95×
Maryland26,7440.98×
Minnesota25,5521.12×
Tennessee25,4120.8×
Oregon21,5701.19×
South Carolina19,0950.8×
Nevada18,0981.18×
Kentucky16,5830.83×
Alabama16,5680.75×
Oklahoma15,8880.9×
Louisiana14,9840.73×
Utah13,9690.98×
Washington, District of Columbia13,6762.87×
Arkansas13,2941.02×
Kansas13,0351.04×
Connecticut13,0120.82×
Iowa10,2470.78×
Mississippi8,4480.65×
Hawaii7,0001.03×
New Mexico6,4630.81×
Nebraska5,5320.7×
Idaho5,3470.67×
Maine4,9490.87×
New Hampshire4,3270.69×
Rhode Island4,0470.8×
Delaware3,7500.86×
West Virginia3,2470.44×
Montana2,6310.6×
Vermont2,4400.88×
North Dakota1,6950.52×
South Dakota1,4190.39×
Wyoming1,2890.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art Museum audience
BrandAffinityCategory
Elsword25.96×Games
Israel2.89×Travel & Leisure
Kendra Scott1.53×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.29×Cars & Mobility
Stamp collecting1.85×Home & Garden
Home staging1.86×Home & Garden
Hocus Pocus1.69×Movies & TV
UK garage1.89×Music & Radio
Jeep Grand Cherokee (WJ)2.03×Cars & Mobility
Kento Yamazaki3.26×Movies & TV
Corona (band)1.58×Music & Radio
Primos Hunting5.37×Sports
Keeper (password manager)1.6×Technology & Electronics
Hayward, California2.69×Travel & Leisure
Consequence (rapper)1.56×Music & Radio
Isometric exercise1.9×Sports
jordy nelson3.45×Sports
Inland Empire (film)2.2×Movies & TV
Zach Ertz1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art Museum audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Art Museum
CountryShare
United States66.6%
Japan8.7%
United Kingdom3.9%

See Art Museum audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Art Museum have in United States?

Art Museum has an estimated audience of 1,587,250 people in United States, concentrated in California and Texas.

What is the gender split and age of Art Museum fans?

54.0% of Art Museum fans are female, 46.0% are male, with an average age of 40.6 years.

Which brands do Art Museum fans like most?

Art Museum fans show strongest brand affinity for Elsword (25.96×), Israel (2.89×), and Kendra Scott (1.53×) over the country average.

Where do Art Museum fans live in United States?

Art Museum fans in United States are most concentrated in California (reach 168,875), Texas (reach 143,311), and Florida (reach 99,179). These three regions account for the largest share of the active audience.

What other brands do Art Museum fans also like?

Beyond Art Museum itself, the audience over-indexes on Israel (2.89×), Kendra Scott (1.53×), Japanese domestic market (2.47×), and Jeep Wagoneer (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.