Audra McDonald Audience in United States

Audra McDonald logo

Audra McDonald has an estimated audience of 1,241,600 people in United States. 56.3% are female, 43.7% are male, average age 43.4. Top regions: New York, California, Texas. Top brand affinities: Figure painting (hobby), Cryptic crossword, Paisley, Nationality, Jab Tak Hai Jaan.

The average Audra McDonald fan in United States is 43.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Figure painting (hobby), Cryptic crossword, Paisley, with strongest over-indexing on Figure painting (hobby) (38.35× the country average). Demographically, the Audra McDonald audience skews more female with an average age of 43.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Audra McDonald fans

Demographic split for Audra McDonald audience in United States
MetricValue
Female56.3%
Male43.7%
Average age43.4
Estimated audience size1,241,600

Audience persona

The typical Audra McDonald fan in United States is more female, around 43.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Figure painting (hobby).

Top regions in United States

Top regions ranked by reach for Audra McDonald in United States
RegionReachAffinity
New York190,3762.74×
California135,8170.99×
Texas77,5300.73×
Florida70,3110.84×
New Jersey53,7761.7×
Pennsylvania49,7831.19×
Illinois45,2501.09×
Massachusetts40,8341.67×
Georgia40,7381.07×
North Carolina39,0451.05×
Ohio37,6250.98×
Virginia34,0381.13×
Michigan30,4590.94×
Maryland30,0421.41×
Washington23,1340.93×
Arizona22,2690.88×
Tennessee21,7240.87×
Indiana19,6920.87×
Alabama19,2351.11×
Connecticut18,7991.51×
Minnesota18,4451.04×
South Carolina17,8340.95×
Missouri17,6950.88×
Wisconsin17,1470.92×
Colorado16,8640.86×
Louisiana14,4490.9×
Utah14,1211.27×
Oregon13,5070.95×
Kentucky12,7600.82×
Oklahoma10,2620.74×
Iowa8,4580.83×
Mississippi8,0360.79×
Nevada7,9190.66×
Kansas7,4110.76×
Arkansas7,3660.72×
Washington, District of Columbia6,9671.87×
New Hampshire5,9691.22×
Maine5,5931.26×
Idaho4,6680.75×
Rhode Island4,6421.17×
New Mexico4,3440.7×
Nebraska4,2650.68×
Delaware4,2021.23×
Hawaii3,9570.74×
West Virginia3,3490.58×
Vermont2,8021.29×
Montana2,1990.64×
Alaska1,5550.59×
South Dakota1,5190.53×
North Dakota1,1620.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audra McDonald audience
BrandAffinityCategory
Figure painting (hobby)38.35×Arts & Culture
Cryptic crossword47.47×Technology & Electronics
Paisley26.93×Fashion & Accessoires
Nationality6.45×Politics & Society
Jab Tak Hai Jaan102.85×Movies & TV
Whataburger2.8×Food & Beverages
Stamp collecting6.61×Home & Garden
Chromebook7.62×Technology & Electronics
Natural rubber2.52×Cars & Mobility
Iron Man (film)4.51×Movies & TV
Home staging4.25×Home & Garden
Bank account1.87×Business & Career
Plainfield, New Jersey8.14×Travel & Leisure
Kearny, New Jersey19.23×Travel & Leisure
Justice1.74×Politics & Society
Monogram2.29×Home & Garden
Necktie3.01×Fashion & Accessoires
Steampunk2.67×Fashion & Accessoires
Hunt's13.05×Food & Beverages
Ross County F.C.20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audra McDonald audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.61
Community OrientationOPEN1.6
TraditionCONSERVATISM1.53
SustainabilityBALANCE1.41
SpiritualityBALANCE1.41
PatriotismCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Audra McDonald
CountryShare
United States74.3%
United Kingdom6.9%
Canada3.4%

See Audra McDonald audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Audra McDonald have in United States?

Audra McDonald has an estimated audience of 1,241,600 people in United States, concentrated in New York and California.

What is the gender split and age of Audra McDonald fans?

56.3% of Audra McDonald fans are female, 43.7% are male, with an average age of 43.4 years.

Which brands do Audra McDonald fans like most?

Audra McDonald fans show strongest brand affinity for Figure painting (hobby) (38.35×), Cryptic crossword (47.47×), and Paisley (26.93×) over the country average.

Where do Audra McDonald fans live in United States?

Audra McDonald fans in United States are most concentrated in New York (reach 190,376), California (reach 135,817), and Texas (reach 77,530). These three regions account for the largest share of the active audience.

What other brands do Audra McDonald fans also like?

Beyond Audra McDonald itself, the audience over-indexes on Cryptic crossword (47.47×), Paisley (26.93×), Nationality (6.45×), and Jab Tak Hai Jaan (102.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audra McDonald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.