Barrio's Audience in United States

Barrio's logo

Barrio's has an estimated audience of 1,195,964 people in United States. 54.6% are female, 45.4% are male, average age 40.2. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Stamp collecting.

Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (27.29× the country average). Demographically, the Barrio's audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Barrio's fans

Demographic split for Barrio's audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.2
Estimated audience size1,195,964

Audience persona

The typical Barrio's fan in United States is balanced, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barrio's audience
BrandAffinityCategory
Elsword27.29×Games
Israel2.63×Travel & Leisure
Kendra Scott1.63×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Stamp collecting2.3×Home & Garden
Cam Ward1.82×Sports
Jeep Wagoneer2.16×Cars & Mobility
UK garage1.93×Music & Radio
Home staging1.81×Home & Garden
Hocus Pocus1.62×Movies & TV
Kento Yamazaki3.37×Movies & TV
Jeep Grand Cherokee (WJ)1.83×Cars & Mobility
Corona (band)1.61×Music & Radio
Sub Zero (Official)2.69×Literature
Hayward, California2.78×Travel & Leisure
Consequence (rapper)1.62×Music & Radio
Keeper (password manager)1.55×Technology & Electronics
Governor of Michigan1.78×Politics & Society
Primos Hunting4.91×Sports
Inland Empire (film)2.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barrio's audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.24
Luxury OrientationPREMIUM1.23
Social Media UsageJOY1.14
Design AffinityPREMIUM1.14
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Barrio's
CountryShare
United States52.8%
Spain7.2%
Italy7.1%

See Barrio's audiences in other countries

More Concert venue audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Barrio's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.