Basil Audience in United States

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Basil has an estimated audience of 3,151,365 people in United States. 75.0% are female, 25.0% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Chiropractic education, Layne Staley, MeatEater, Hebe, Superintendent (education).

The average Basil fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chiropractic education, Layne Staley, MeatEater, with strongest over-indexing on Chiropractic education (6.15× the country average). Demographically, the Basil audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Basil fans

Demographic split for Basil audience in United States
MetricValue
Female75.0%
Male25.0%
Average age43.5
Estimated audience size3,151,365

Audience persona

The typical Basil fan in United States is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Chiropractic education.

Top regions in United States

Top regions ranked by reach for Basil in United States
RegionReachAffinity
California398,4231.15×
Texas265,9210.98×
New York240,6901.37×
Florida224,6121.05×
North Carolina146,0591.54×
Ohio139,6691.44×
Illinois113,5771.08×
Georgia107,0811.1×
Pennsylvania88,4010.83×
Massachusetts79,6851.28×
New Jersey76,9430.96×
South Carolina74,5721.57×
Washington71,1791.13×
Michigan69,9570.85×
Virginia67,4290.88×
Connecticut63,3552×
Mississippi62,1812.39×
Arizona56,6250.88×
Maryland48,9230.9×
Tennessee48,6350.77×
Minnesota46,9391.04×
Louisiana46,2191.14×
Indiana44,3920.77×
Wisconsin43,6640.92×
Colorado40,4320.81×
Missouri36,9290.73×
Oklahoma36,3031.04×
Oregon31,9480.88×
Alabama30,7540.7×
Kentucky28,3700.72×
Nevada27,1050.89×
West Virginia22,3401.52×
Utah20,8920.74×
Iowa19,8060.76×
Kansas19,5920.79×
Arkansas19,2240.74×
Hawaii15,4141.14×
Maine13,4701.19×
Idaho12,1160.77×
New Mexico11,4040.72×
Nebraska10,9180.69×
Rhode Island10,1121.01×
North Dakota9,6131.48×
New Hampshire8,2560.66×
Washington, District of Columbia7,9120.84×
Montana6,4480.74×
Delaware6,2320.72×
Alaska5,7170.85×
South Dakota4,3200.59×
Vermont3,8890.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basil audience
BrandAffinityCategory
Chiropractic education6.15×Business & Career
Layne Staley2.83×Music & Radio
MeatEater2.52×Movies & TV
Hebe1.99×Home & Garden
Superintendent (education)2.85×Business & Career
Hattiesburg, Mississippi2.53×Travel & Leisure
Solo climbing1.66×Sports
Janitor1.55×Home & Garden
Bounce (film)3.05×Movies & TV
Brunello Cucinelli1.75×Fashion & Accessoires
Enrique Hernández (baseball)3.06×Sports
New Era (Namibia)1.52×News
Further education1.91×Kids & Family
The Haunted2.14×Music & Radio
Community engagement2.33×Politics & Society
Brooklyn College2.17×Business & Career
Certified diabetes educator2.31×Business & Career
Educational leadership1.55×Business & Career
Final Fantasy VII (Famicom)2.26×Games
Cacique1.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basil audience
TraitClusterScore
IndulgenceJOY1.63
CreativityOPEN1.32
Design AffinityPREMIUM1.32
DIY MentalityTHRILL1.23
Price SensitivityPREMIUM1.22
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Basil
CountryShare
United States34.9%
Thailand7.6%
Italy6.8%

See Basil audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Basil have in United States?

Basil has an estimated audience of 3,151,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Basil fans?

75.0% of Basil fans are female, 25.0% are male, with an average age of 43.5 years.

Which brands do Basil fans like most?

Basil fans show strongest brand affinity for Chiropractic education (6.15×), Layne Staley (2.83×), and MeatEater (2.52×) over the country average.

Where do Basil fans live in United States?

Basil fans in United States are most concentrated in California (reach 398,423), Texas (reach 265,921), and New York (reach 240,690). These three regions account for the largest share of the active audience.

What other brands do Basil fans also like?

Beyond Basil itself, the audience over-indexes on Layne Staley (2.83×), MeatEater (2.52×), Hebe (1.99×), and Superintendent (education) (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.