Community engagement Audience in United States

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Community engagement has an estimated audience of 441,938 people in United States. 68.5% are female, 31.5% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Hibachi, Goop, Google Home.

The average Community engagement fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Community engagement audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Community engagement fans

Demographic split for Community engagement audience in United States
MetricValue
Female68.5%
Male31.5%
Average age43.0
Estimated audience size441,938

Audience persona

The typical Community engagement fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Community engagement in United States
RegionReachAffinity
California56,2041.16×
Texas34,5460.91×
New York30,9701.25×
Florida23,4620.78×
Virginia17,1501.59×
North Carolina16,0001.2×
Illinois15,6241.06×
Pennsylvania14,7470.99×
Georgia13,6931.01×
Ohio13,6921.01×
Massachusetts12,8951.48×
Maryland12,6281.66×
Michigan12,1411.05×
Washington11,2111.26×
New Jersey9,6300.86×
Minnesota8,5501.35×
Indiana7,9510.98×
Arizona7,7900.86×
Tennessee7,6420.86×
Wisconsin7,6331.15×
Missouri7,5201.06×
Colorado7,0611.01×
South Carolina6,5670.99×
Oregon6,2661.24×
Connecticut4,6581.05×
Alabama4,6510.75×
Kentucky4,5960.83×
Oklahoma4,3870.89×
Louisiana4,3450.76×
Utah3,6420.92×
Iowa3,3610.92×
Kansas3,2920.95×
Nevada3,1200.73×
Washington, District of Columbia3,0442.29×
Mississippi3,0130.83×
Hawaii2,2541.19×
Arkansas2,0980.58×
New Mexico1,9430.88×
Rhode Island1,8721.33×
Nebraska1,8440.83×
Idaho1,4280.64×
West Virginia1,2770.62×
New Hampshire1,2190.7×
Maine1,0160.64×
Delaware1,0060.83×
Vermont8941.15×
Alaska8050.85×
North Dakota7310.8×
Montana7020.57×
South Dakota6930.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Community engagement audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan18.62×Politics & Society
Hibachi16.02×Food & Beverages
Goop10.29×Internet & Social Media
Google Home12.27×Technology & Electronics
headspace16.64×Health
Grinch6.99×Movies & TV
Wok10.64×Food & Beverages
Grace Slick12.71×Music & Radio
Cherish (group)14.79×Music & Radio
TV Fanatic13.71×Movies & TV
Necktie6.5×Fashion & Accessoires
El Paso County, Colorado16.32×Travel & Leisure
WGN-TV6.68×Movies & TV
Hipster11.31×Politics & Society
Vocal harmony4.78×Music & Radio
Ira Glass17.87×Music & Radio
Fairy godmother7.61×Literature
No Escape (1994 film)11.31×Movies & TV
Preta Gil20.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Community engagement audience
TraitClusterScore
Community OrientationOPEN4.56
Career OrientationPOWER1.59
MindfulnessBALANCE1.51
Family OrientationCONSERVATISM1.47
TravellingTHRILL1.37
SpiritualityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Community engagement
CountryShare
India26.6%
United States26.3%
United Kingdom21.7%

See Community engagement audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Community engagement have in United States?

Community engagement has an estimated audience of 441,938 people in United States, concentrated in California and Texas.

What is the gender split and age of Community engagement fans?

68.5% of Community engagement fans are female, 31.5% are male, with an average age of 43.0 years.

Which brands do Community engagement fans like most?

Community engagement fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (18.62×), and Hibachi (16.02×) over the country average.

Where do Community engagement fans live in United States?

Community engagement fans in United States are most concentrated in California (reach 56,204), Texas (reach 34,546), and New York (reach 30,970). These three regions account for the largest share of the active audience.

What other brands do Community engagement fans also like?

Beyond Community engagement itself, the audience over-indexes on Governor of Michigan (18.62×), Hibachi (16.02×), Goop (10.29×), and Google Home (12.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Community engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.