Rascasse Audience Intelligence

Basketball Bundesliga Audience in United States

A data profile of the people who buy, follow and care about Basketball Bundesliga in United States — modelled from more than twelve digital signal sources. Basketball Bundesliga has an estimated audience of 3,469,901 people in United States.

#95among Basketball in United States#110among Event in United States#800in Sports

The average Basketball Bundesliga fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basketball Bundesliga profile in United States.

Audience size
3.5M
in United States
Gender
49.1%♀
50.9% male
Age
36.2
average years
Country rank
#9102
Event in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basketball Bundesliga fans

49.1% are female, 50.9% are male, average age 36.2.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Basketball Bundesliga audience in United States
MetricValue
Female49.1%
Male50.9%
Average age36.2
Estimated audience size3,469,901
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Basketball Bundesliga audience in United States
Age bracketShare%
16-1933%
20-2916%
30-3915%
40-4917%
50+19%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Basketball Bundesliga audience comes from United States.

Worldwide audience distribution share by country for Basketball Bundesliga
CountryShare
United States25.3%
Australia19.3%
India18.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basketball Bundesliga audience in United States is strongest.

Fig. 05

Top regions by affinity

Basketball Bundesliga fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.27×
02Georgia~100K1.23×
03Louisiana~50K1.16×
04North Carolina~100K1.14×
05California~400K1.11×
06Washington~80K1.11×
07Mississippi~30K1.11×
08New Mexico~20K1.11×
09Kentucky~50K1.10×
10Arkansas~30K1.09×
11New York~200K1.08×
12Oklahoma~40K1.08×
13Alabama~50K1.07×
14Virginia~90K1.06×
15Maryland~60K1.06×
16South Carolina~50K1.06×
17Alaska~8K1.06×
18Indiana~60K1.04×
19Utah~30K1.04×
20Arizona~70K1.03×
21Hawaii~20K1.03×
22Missouri~60K1.02×
23Illinois~100K1.01×
24Washington, District of Columbia~10K1.01×
25Oregon~40K1.00×
26Florida~200K0.99×
27Pennsylvania~100K0.99×
28Ohio~100K0.99×
29Minnesota~50K0.99×
30Kansas~30K0.99×
31New Jersey~80K0.98×
32Nevada~30K0.98×
33South Dakota~8K0.98×
34Michigan~90K0.97×
35Nebraska~20K0.97×
36Massachusetts~60K0.96×
37North Dakota~7K0.96×
38Connecticut~30K0.95×
39Colorado~50K0.93×
40Tennessee~60K0.92×
41Wisconsin~50K0.92×
42Rhode Island~10K0.92×
43Iowa~30K0.91×
44West Virginia~10K0.89×
45Delaware~8K0.89×
46Montana~8K0.87×
47Maine~10K0.84×
48Vermont~5K0.84×
49Idaho~10K0.83×
50New Hampshire~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Basketball Bundesliga, United States
0.83×1.00×1.27×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Basketball Bundesliga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Basketball Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →