Rascasse Audience Intelligence

Basketball Bundesliga Audience in Germany

A data profile of the people who buy, follow and care about Basketball Bundesliga in Germany — modelled from more than twelve digital signal sources. Basketball Bundesliga has an estimated audience of 379,960 people in Germany.

#51among Basketball in Germany#195among Event in Germany#1156in Sports

The average Basketball Bundesliga fan in Germany is 32.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Niedersachsen, Baden-Württemberg.

Top brand affinities include Basketball, NBA playoffs, Los Angeles Lakers, with strongest over-indexing on Basketball (3.11× the country average).

Demographically, the Basketball Bundesliga audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Basketball Bundesliga fan in Germany is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Basketball.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basketball Bundesliga profile in Germany.

Audience size
380K
in Germany
Gender
21.0%♀
79.0% male
Age
32.3
average years
Country rank
#14602
Event in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basketball Bundesliga fans

21.0% are female, 79.0% are male, average age 32.3.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Basketball Bundesliga audience in Germany
MetricValue
Female21.0%
Male79.0%
Average age32.3
Estimated audience size379,960
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Basketball Bundesliga audience in Germany
Age bracketShare%
16-1941%
20-2918%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Basketball Bundesliga audience comes from Germany.

Worldwide audience distribution share by country for Basketball Bundesliga
CountryShare
United States25.3%
Australia19.3%
India18.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basketball Bundesliga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Basketball Bundesliga fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.69×
02Mecklenburg-Vorpommern~10K1.58×
03Rheinland-Pfalz~30K1.57×
04Sachsen~30K1.38×
05Niedersachsen~50K1.36×
06Thüringen~10K1.23×
07Bayern~70K1.19×
08Baden-Württemberg~50K0.90×
09Berlin~10K0.87×
10Hamburg~7K0.83×
11Brandenburg~8K0.68×
12Hessen~20K0.62×
13Nordrhein-Westfalen~50K0.54×
14Bremen~2K0.54×
15Schleswig-Holstein~7K0.53×
16Saarland~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Basketball Bundesliga, Germany
0.53×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basketball Bundesliga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basketball Bundesliga audience
#·InterestCategoryAffinity×
01Deutscher BasketballbundSports11.33×
02Milwaukee BucksSports10.08×
03Orlando MagicSports6.87×
04Cleveland CavaliersSports6.83×
05Chicago BullsSports6.39×
06NBA playoffsSports5.70×
07Los Angeles LakersSports5.50×
08Giannis AntetokounmpoSports5.50×
09Michael JordanSports5.28×
10NBA FinalsSports4.80×
11LeBron JamesSports4.76×
12BasketballSports3.11×
13NBASports2.52×
14Lieferando.deFood & Beverages2.00×
15SV Werder BremenSports1.78×
16RecreationTravel & Leisure1.74×
17NikeFashion & Accessoires1.65×
18HornbachShopping1.56×
19SoccerSports1.55×
20SportschauSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basketball Bundesliga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basketball Bundesliga audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
Sports ActivityPOWER1.14×
Career OrientationPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basketball Bundesliga audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.85×
Quality AwarenessPREMIUM0.86×
Urban LifestyleOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basketball Bundesliga have in Germany?

Basketball Bundesliga has an estimated audience of 379,960 people in Germany, concentrated in Bayern and Niedersachsen.

02

What is the gender split and age of Basketball Bundesliga fans?

21.0% of Basketball Bundesliga fans are female, 79.0% are male, with an average age of 32.3 years.

03

Which brands do Basketball Bundesliga fans like most?

Basketball Bundesliga fans show strongest brand affinity for Basketball (3.11×), NBA playoffs (5.7×), and Los Angeles Lakers (5.5×) over the country average.

04

Where do Basketball Bundesliga fans live in Germany?

Basketball Bundesliga fans in Germany are most concentrated in Bayern (reach ~70K), Niedersachsen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Basketball Bundesliga fans also like?

Beyond Basketball Bundesliga itself, the audience over-indexes on NBA playoffs (5.7×), Los Angeles Lakers (5.5×), Lieferando.de (2×), and NBA Finals (4.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Basketball Bundesliga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Basketball Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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