Basketball Bundesliga Audience in Germany
Basketball Bundesliga has an estimated audience of 380,730 people in Germany. 21.0% are female, 79.0% are male, average age 32.3. Top regions: Bayern, Baden-Württemberg, Niedersachsen. Top brand affinities: FIBA EuroBasket, SV Werder Bremen, Borussia Dortmund, 1. FC Heidenheim, Sportschau.
The average Basketball Bundesliga fan in Germany is 32.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Niedersachsen. Top brand affinities include FIBA EuroBasket, SV Werder Bremen, Borussia Dortmund, with strongest over-indexing on FIBA EuroBasket (20× the country average). Demographically, the Basketball Bundesliga audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of Basketball Bundesliga fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 32.3 |
| Estimated audience size | 380,730 |
Audience persona
The typical Basketball Bundesliga fan in Germany is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIBA EuroBasket.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 75,529 | 1.23× |
| Baden-Württemberg | 55,148 | 1.06× |
| Niedersachsen | 54,842 | 1.48× |
| Nordrhein-Westfalen | 43,586 | 0.52× |
| Sachsen | 30,588 | 1.64× |
| Rheinland-Pfalz | 19,987 | 1.05× |
| Hessen | 19,021 | 0.66× |
| Sachsen-Anhalt | 17,693 | 1.79× |
| Berlin | 17,027 | 1× |
| Mecklenburg-Vorpommern | 11,921 | 1.64× |
| Brandenburg | 8,456 | 0.72× |
| Thüringen | 8,425 | 0.87× |
| Hamburg | 7,390 | 0.86× |
| Schleswig-Holstein | 7,169 | 0.52× |
| Saarland | 2,119 | 0.45× |
| Bremen | 1,633 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIBA EuroBasket | 20× | Sports |
| SV Werder Bremen | 3.99× | Sports |
| Borussia Dortmund | 2.32× | Sports |
| 1. FC Heidenheim | 10.32× | Sports |
| Sportschau | 4.1× | Sports |
| Dirk Nowitzki | 20× | Sports |
| Portland Trail Blazers | 20× | Sports |
| Utah Jazz | 20× | Sports |
| Giannis Antetokounmpo | 20× | Sports |
| Charlotte Hornets | 20× | Sports |
| San Francisco 49ers | 20× | Sports |
| Bundesliga | 2.53× | Sports |
| Los Angeles Clippers | 18.55× | Sports |
| Luka Dončić | 20× | Sports |
| EuroLeague | 19.08× | Sports |
| FIFA World Cup | 2.63× | Sports |
| UEFA Champions League | 2.68× | Sports |
| 3. Liga | 5× | Sports |
| Stephen Curry | 17.88× | Sports |
| Dallas Mavericks | 14.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.08 |
| Career Orientation | POWER | 1.08 |
| Risk Appetite | THRILL | 1.03 |
| Spirituality | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Australia | 18.9% |
| India | 18.6% |
See Basketball Bundesliga audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Basketball Bundesliga have in Germany?
Basketball Bundesliga has an estimated audience of 380,730 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Basketball Bundesliga fans?
21.0% of Basketball Bundesliga fans are female, 79.0% are male, with an average age of 32.3 years.
Which brands do Basketball Bundesliga fans like most?
Basketball Bundesliga fans show strongest brand affinity for FIBA EuroBasket (20×), SV Werder Bremen (3.99×), and Borussia Dortmund (2.32×) over the country average.
Where do Basketball Bundesliga fans live in Germany?
Basketball Bundesliga fans in Germany are most concentrated in Bayern (reach 75,529), Baden-Württemberg (reach 55,148), and Niedersachsen (reach 54,842). These three regions account for the largest share of the active audience.
What other brands do Basketball Bundesliga fans also like?
Beyond Basketball Bundesliga itself, the audience over-indexes on SV Werder Bremen (3.99×), Borussia Dortmund (2.32×), 1. FC Heidenheim (10.32×), and Sportschau (4.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Basketball Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.