Bathrobe Audience in United States

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Bathrobe has an estimated audience of 731,238 people in United States. 76.4% are female, 23.6% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Bathrobe fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bathrobe audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bathrobe fans

Demographic split for Bathrobe audience in United States
MetricValue
Female76.4%
Male23.6%
Average age40.1
Estimated audience size731,238

Audience persona

The typical Bathrobe fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bathrobe in United States
RegionReachAffinity
California112,2521.4×
New York66,9481.64×
Texas61,0570.97×
Florida48,5860.98×
Massachusetts27,1571.89×
Illinois26,5021.09×
New Jersey26,3641.42×
Pennsylvania23,1000.94×
Georgia22,7071.01×
North Carolina22,6831.03×
Virginia19,8021.11×
Washington19,2501.31×
Michigan17,1700.9×
Ohio17,1090.76×
Maryland12,8981.03×
Arizona12,7300.85×
Tennessee12,3950.85×
Colorado11,7941.02×
Minnesota11,7021.12×
Connecticut11,1111.51×
Indiana11,0130.82×
Oregon10,3791.24×
Wisconsin10,2890.94×
Missouri9,3190.79×
South Carolina9,2970.85×
Alabama7,6680.75×
Kentucky7,2050.79×
Utah6,8191.04×
Louisiana6,6820.71×
Nevada6,3790.9×
Oklahoma5,7590.71×
Kansas4,8660.84×
Iowa4,6730.78×
Arkansas4,6410.77×
Mississippi4,1400.69×
New Hampshire4,0731.41×
Maine3,7041.41×
Idaho3,2690.89×
Rhode Island3,1071.34×
Nebraska2,9210.8×
Washington, District of Columbia2,8781.31×
New Mexico2,8250.77×
Hawaii2,7100.86×
West Virginia2,1560.63×
Montana1,9820.98×
Vermont1,6871.31×
Delaware1,6090.8×
Alaska1,4210.91×
South Dakota1,1700.69×
North Dakota1,0540.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bathrobe audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Jingoism1.59×Politics & Society
Parral, Chihuahua9.05×Travel & Leisure
Women's empowerment2.39×Politics & Society
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)17.29×Movies & TV
Lilongwe11.49×Travel & Leisure
Jab Tak Hai Jaan9.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bathrobe audience
TraitClusterScore
Design AffinityPREMIUM1.8
CreativityOPEN1.53
IndulgenceJOY1.5
Price SensitivityPREMIUM1.32
TravellingTHRILL1.26
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Bathrobe
CountryShare
United States24.9%
United Kingdom8.1%
Ukraine6.4%

See Bathrobe audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bathrobe have in United States?

Bathrobe has an estimated audience of 731,238 people in United States, concentrated in California and New York.

What is the gender split and age of Bathrobe fans?

76.4% of Bathrobe fans are female, 23.6% are male, with an average age of 40.1 years.

Which brands do Bathrobe fans like most?

Bathrobe fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Bathrobe fans live in United States?

Bathrobe fans in United States are most concentrated in California (reach 112,252), New York (reach 66,948), and Texas (reach 61,057). These three regions account for the largest share of the active audience.

What other brands do Bathrobe fans also like?

Beyond Bathrobe itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bathrobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.