Bear’s Den Audience in United States

Bear’s Den has an estimated audience of 336,612 people in United States. 48.1% are female, 51.9% are male, average age 39.2. Top brand affinities: Staycation, Khādī, Home Delivery, Nipsey Hussle, Dog breed.
Top brand affinities include Staycation, Khādī, Home Delivery, with strongest over-indexing on Staycation (18.03× the country average). Demographically, the Bear’s Den audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Folk
Demographics of Bear’s Den fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 39.2 |
| Estimated audience size | 336,612 |
Audience persona
The typical Bear’s Den fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Staycation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 18.03× | Home & Garden |
| Khādī | 40.93× | Home & Garden |
| Home Delivery | 7.14× | Food & Beverages |
| Nipsey Hussle | 11.99× | Music & Radio |
| Dog breed | 2.25× | Pets & Animals |
| John Havlicek | 27.81× | Sports |
| Home construction | 1.95× | Home & Garden |
| Maalaala Mo Kaya | 35.81× | Movies & TV |
| Nationality | 2.6× | Politics & Society |
| Hypatia | 19.43× | Politics & Society |
| Steampunk | 5.94× | Fashion & Accessoires |
| Elsword | 19.16× | Games |
| Kendra Scott | 2.94× | Fashion & Accessoires |
| REC TEC Grills | 18.52× | Sports |
| UK garage | 5.08× | Music & Radio |
| Claremore, Oklahoma | 18.48× | Travel & Leisure |
| Pro-Ject | 3.52× | Music & Radio |
| JDSU | 2.55× | Business & Career |
| Scratching post | 7.74× | Pets & Animals |
| Winemaking | 3.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.51 |
| Sustainability | BALANCE | 1.41 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
| Design Affinity | PREMIUM | 1.31 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.1% |
| France | 16.7% |
| United Kingdom | 6.9% |
See Bear’s Den audiences in other countries
More Folk audiences in United States
- Bob Dylan (8,224,514)
- Paul Simon (1,908,842)
- Vicente Fernández (1,682,907)
- Phil Wickham (1,509,471)
- Tiny Tim (musician) (1,453,477)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bear’s Den. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.