Bear’s Den Audience in United States

Bear’s Den has an estimated audience of 336,612 people in United States. 48.1% are female, 51.9% are male, average age 39.2. Top brand affinities: John Goodman, Aloe Blacc, Wattpad, Robert Plant, american psycho.

Top brand affinities include John Goodman, Aloe Blacc, Wattpad, with strongest over-indexing on John Goodman (40.93× the country average). Demographically, the Bear’s Den audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Category: Music & Radio · Type: Person · Subtype: Folk

Demographics of Bear’s Den fans

Demographic split for Bear’s Den audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.2
Estimated audience size336,612

Audience persona

The typical Bear’s Den fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for John Goodman.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bear’s Den audience
BrandAffinityCategory
John Goodman40.93×Movies & TV
Aloe Blacc102.76×Music & Radio
Wattpad13.31×Internet & Social Media
Robert Plant18.48×Music & Radio
american psycho18.03×Movies & TV
Kia Sportage19.16×Cars & Mobility
Buckethead30.23×Music & Radio
Autism Awareness8.35×Health
Hozier (musician)18.01×Music & Radio
Beyblade19.43×Literature
Planet Fitness3.28×Sports
Diabetes mellitus awareness5.53×Health
Ansel Elgort21.24×Movies & TV
Singer-songwriter3.05×Music & Radio
Bossa nova11.75×Music & Radio
Google Voice7.17×Technology & Electronics
Beetlejuice3.14×Movies & TV
Microblogging5.72×Technology & Electronics
Björk13.38×Music & Radio
Dire Straits18.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bear’s Den audience
TraitClusterScore
Luxury OrientationPREMIUM2.51
SustainabilityBALANCE1.41
LGBTQ+ IdentityOPEN1.38
TraditionCONSERVATISM1.36
Design AffinityPREMIUM1.31
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Bear’s Den
CountryShare
United States61.1%
France16.7%
United Kingdom6.9%

See Bear’s Den audiences in other countries

More Folk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bear’s Den. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.