Beaumont, Texas Audience in United States

Beaumont, Texas logo

Beaumont, Texas has an estimated audience of 561,225 people in United States. 58.9% are female, 41.1% are male, average age 38.4. Top regions: Texas, California, Michigan. Top brand affinities: Nebraska, Leverage (TV series), Life of Pi, Cockpit, George Mikan.

The average Beaumont, Texas fan in United States is 38.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include Nebraska, Leverage (TV series), Life of Pi, with strongest over-indexing on Nebraska (1.5× the country average). Demographically, the Beaumont, Texas audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Beaumont, Texas fans

Demographic split for Beaumont, Texas audience in United States
MetricValue
Female58.9%
Male41.1%
Average age38.4
Estimated audience size561,225

Audience persona

The typical Beaumont, Texas fan in United States is more female, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Beaumont, Texas in United States
RegionReachAffinity
Texas274,1935.68×
California238,3903.86×
Michigan155,61610.6×
Louisiana22,0203.04×
Florida19,3120.51×
New York13,7280.44×
Utah13,0462.6×
Ohio12,9520.75×
Illinois11,8650.63×
Pennsylvania9,6350.51×
Georgia8,5260.49×
Washington7,9960.71×
North Carolina7,5240.45×
Mississippi7,5171.63×
Arizona7,4650.65×
Virginia7,2610.53×
Kentucky7,0281×
Tennessee6,5640.58×
Maryland5,9640.62×
Alabama5,5970.71×
Missouri5,5530.61×
Colorado5,3300.6×
Massachusetts5,0300.45×
Oregon4,9470.77×
Indiana4,7690.47×
New Jersey4,7260.33×
Oklahoma4,1660.67×
Kansas4,0050.91×
Wisconsin3,6850.44×
South Carolina3,4790.41×
Minnesota3,4130.42×
Nevada3,3760.62×
Arkansas3,1360.68×
Connecticut2,1030.37×
Iowa1,8940.41×
Idaho1,8210.65×
New Mexico1,7920.64×
Nebraska1,2750.45×
Washington, District of Columbia1,1710.69×
Hawaii1,0620.44×
Montana8450.54×
West Virginia7980.31×
New Hampshire7170.32×
Maine7150.36×
Rhode Island5310.3×
South Dakota4730.36×
Delaware4550.29×
Alaska4050.34×
North Dakota3760.33×
Vermont3740.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beaumont, Texas audience
BrandAffinityCategory
Nebraska1.5×Travel & Leisure
Leverage (TV series)1.79×Movies & TV
Life of Pi1.67×Movies & TV
Cockpit1.54×Travel & Leisure
George Mikan1.91×Sports
James Stewart, Jr.1.95×Sports
Larry Mullen, Jr.1.81×Music & Radio
Cagayan1.63×Travel & Leisure
Stomp box1.53×Music & Radio
WKMG-TV1.62×Movies & TV
Alexandr Dolgopolov3.58×Sports
Droop-E1.78×Music & Radio
Rafael Lovato Jr.1.61×Sports
Jebel Ali Free Zone1.51×Business & Career
Naval Air Engineering Station Lakehurst2.39×
Dabboo Ratnani1.6×Internet & Social Media
Liceo de Cagayan University1.69×Business & Career
JT Bioscoop5.8×
Ile de La Réunion Tourisme (IRT)1.59×Travel & Leisure
Seiiti Arata Jr.3.14×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beaumont, Texas audience
TraitClusterScore
Need for SecurityCONSERVATISM1.18
Price SensitivityPREMIUM1.09
TraditionCONSERVATISM1.04
Family OrientationCONSERVATISM1.04
DIY MentalityTHRILL1.03
Risk AppetiteTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Beaumont, Texas
CountryShare
United States66.8%
Canada7.9%
France7.6%

See Beaumont, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Beaumont, Texas have in United States?

Beaumont, Texas has an estimated audience of 561,225 people in United States, concentrated in Texas and California.

What is the gender split and age of Beaumont, Texas fans?

58.9% of Beaumont, Texas fans are female, 41.1% are male, with an average age of 38.4 years.

Which brands do Beaumont, Texas fans like most?

Beaumont, Texas fans show strongest brand affinity for Nebraska (1.5×), Leverage (TV series) (1.79×), and Life of Pi (1.67×) over the country average.

Where do Beaumont, Texas fans live in United States?

Beaumont, Texas fans in United States are most concentrated in Texas (reach 274,193), California (reach 238,390), and Michigan (reach 155,616). These three regions account for the largest share of the active audience.

What other brands do Beaumont, Texas fans also like?

Beyond Beaumont, Texas itself, the audience over-indexes on Leverage (TV series) (1.79×), Life of Pi (1.67×), Cockpit (1.54×), and George Mikan (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beaumont, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.