Bethlehem, Pennsylvania Audience in United States

Bethlehem, Pennsylvania logo

Bethlehem, Pennsylvania has an estimated audience of 515,746 people in United States. 58.5% are female, 41.5% are male, average age 36.1. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Google Wallet, Google Analytics, nbc chicago, Graham Greene (actor), WFTV.

The average Bethlehem, Pennsylvania fan in United States is 36.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Google Wallet, Google Analytics, nbc chicago, with strongest over-indexing on Google Wallet (6.47× the country average). Demographically, the Bethlehem, Pennsylvania audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bethlehem, Pennsylvania fans

Demographic split for Bethlehem, Pennsylvania audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.1
Estimated audience size515,746

Audience persona

The typical Bethlehem, Pennsylvania fan in United States is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Bethlehem, Pennsylvania in United States
RegionReachAffinity
Pennsylvania181,08810.43×
New York62,8032.18×
New Jersey59,9634.57×
Florida22,5550.65×
California21,7490.38×
Texas19,1390.43×
Maryland18,8652.13×
Ohio17,4251.1×
Virginia16,9111.35×
North Carolina11,7270.76×
Illinois11,1230.65×
Massachusetts10,4451.03×
Georgia8,1730.51×
Connecticut6,8921.33×
Michigan6,8890.51×
Tennessee6,0650.59×
Indiana5,2670.56×
South Carolina5,0530.65×
Delaware4,7543.34×
Arizona4,4430.42×
West Virginia4,3581.81×
Washington4,3030.42×
Colorado4,1680.51×
Missouri3,8990.47×
Wisconsin3,3890.44×
Kentucky3,1900.49×
Alabama3,0590.42×
Minnesota3,0390.41×
Washington, District of Columbia2,8201.82×
Oregon2,4390.41×
Louisiana2,4210.36×
Arkansas2,1290.5×
Utah2,0170.44×
New Hampshire1,9970.98×
Nevada1,9510.39×
Oklahoma1,8970.33×
Iowa1,8310.43×
Kansas1,8200.45×
Maine1,6190.88×
Rhode Island1,4690.9×
Mississippi1,4150.33×
Nebraska1,1900.46×
Idaho1,0180.39×
Vermont9601.06×
New Mexico9200.36×
Hawaii6830.31×
Montana6030.42×
South Dakota3890.33×
Alaska3350.3×
North Dakota3230.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bethlehem, Pennsylvania audience
BrandAffinityCategory
Google Wallet6.47×Technology & Electronics
Google Analytics1.83×Internet & Social Media
nbc chicago1.66×Movies & TV
Graham Greene (actor)1.81×
WFTV1.51×Movies & TV
Leverage (TV series)1.6×Movies & TV
Mike Conley, Jr.1.61×Sports
John Key2.96×Politics & Society
Golden Gate4.02×Games
Nasi goreng4.25×Food & Beverages
İznik3.06×Travel & Leisure
Otto Graham1.67×Sports
John James Audubon1.66×Literature
henry louis gates jr2.04×Movies & TV
richard speight jr1.71×Movies & TV
WOFL1.72×Movies & TV
JBM1.75×Music & Radio
Salam Fayyad2.7×Politics & Society
JBoss (company)1.55×
Ke Buena México1.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bethlehem, Pennsylvania audience
TraitClusterScore
ExtroversionTHRILL1.36
IndividualismJOY1.16
Career OrientationPOWER1.13
Family OrientationCONSERVATISM1.12
Pet OwnershipJOY1.04
Risk AppetiteTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Bethlehem, Pennsylvania
CountryShare
United States34.3%
Spain29.5%
Brazil9.8%

See Bethlehem, Pennsylvania audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bethlehem, Pennsylvania have in United States?

Bethlehem, Pennsylvania has an estimated audience of 515,746 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Bethlehem, Pennsylvania fans?

58.5% of Bethlehem, Pennsylvania fans are female, 41.5% are male, with an average age of 36.1 years.

Which brands do Bethlehem, Pennsylvania fans like most?

Bethlehem, Pennsylvania fans show strongest brand affinity for Google Wallet (6.47×), Google Analytics (1.83×), and nbc chicago (1.66×) over the country average.

Where do Bethlehem, Pennsylvania fans live in United States?

Bethlehem, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 181,088), New York (reach 62,803), and New Jersey (reach 59,963). These three regions account for the largest share of the active audience.

What other brands do Bethlehem, Pennsylvania fans also like?

Beyond Bethlehem, Pennsylvania itself, the audience over-indexes on Google Analytics (1.83×), nbc chicago (1.66×), Graham Greene (actor) (1.81×), and WFTV (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bethlehem, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.