Billie Jean King Audience in United States

Billie Jean King logo

Billie Jean King has an estimated audience of 953,356 people in United States. 44.1% are female, 55.9% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Seattle Hempfest, University at Albany, SUNY, The Historian, Israel, Stamp collecting.

The average Billie Jean King fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Seattle Hempfest, University at Albany, SUNY, The Historian, with strongest over-indexing on Seattle Hempfest (114.45× the country average). Demographically, the Billie Jean King audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Billie Jean King fans

Demographic split for Billie Jean King audience in United States
MetricValue
Female44.1%
Male55.9%
Average age43.8
Estimated audience size953,356

Audience persona

The typical Billie Jean King fan in United States is more male, around 43.8 years old, with strong Tradition tendencies and a notable affinity for Seattle Hempfest.

Top regions in United States

Top regions ranked by reach for Billie Jean King in United States
RegionReachAffinity
California149,5011.43×
New York79,8571.5×
Texas62,6630.76×
Florida56,0610.87×
Pennsylvania36,1031.12×
Ohio32,8831.12×
Illinois32,8671.03×
North Carolina30,3891.06×
New Jersey29,1481.2×
Massachusetts28,4791.52×
Georgia25,7090.88×
Michigan24,3390.98×
Virginia23,6151.02×
Washington20,9941.1×
Minnesota20,2751.48×
Indiana16,8600.97×
Tennessee16,5680.87×
Maryland16,1920.99×
Arizona16,1370.83×
Colorado15,3201.02×
Missouri14,0830.92×
Wisconsin13,8880.97×
South Carolina13,5730.95×
Connecticut13,4801.41×
Oregon13,3501.22×
Kentucky10,3170.86×
Alabama9,6590.73×
Louisiana9,3200.76×
Oklahoma8,9970.85×
Nevada8,4400.92×
Iowa8,0581.03×
Utah7,6560.9×
Kansas7,1600.95×
Mississippi6,4600.82×
Arkansas6,0910.78×
Washington, District of Columbia4,8291.69×
New Hampshire4,7281.26×
Nebraska4,1870.88×
Idaho4,1280.86×
Maine4,0231.18×
New Mexico3,6090.75×
Rhode Island3,3591.11×
West Virginia3,3200.75×
Hawaii3,1250.76×
Delaware2,6921.02×
Montana2,3990.91×
Vermont1,9331.16×
Alaska1,5260.75×
South Dakota1,5150.69×
North Dakota1,4100.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billie Jean King audience
BrandAffinityCategory
Seattle Hempfest114.45×Travel & Leisure
University at Albany, SUNY45.54×Business & Career
The Historian29.42×Literature
Israel3.19×Travel & Leisure
Stamp collecting6.93×Home & Garden
Pro-Ject5.97×Music & Radio
Home construction1.88×Home & Garden
UK garage6.81×Music & Radio
Elsword20×Games
Product design2.05×Business & Career
Tezz7.37×Movies & TV
JamBase11.71×Music & Radio
Natural rubber2.1×Cars & Mobility
St. Ives13.97×Travel & Leisure
Shea Homes15.18×Home & Garden
Alaska1.51×Travel & Leisure
Home equity1.64×Home & Garden
Dental hygienist5.53×Health
Chalkidiki30.55×Travel & Leisure
La Opinión5.22×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billie Jean King audience
TraitClusterScore
TraditionCONSERVATISM1.9
TravellingTHRILL1.58
Career OrientationPOWER1.5
LGBTQ+ IdentityOPEN1.49
Community OrientationOPEN1.46
IndulgenceJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Billie Jean King
CountryShare
United States43.1%
United Kingdom11.4%
Italy7.9%

See Billie Jean King audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Billie Jean King have in United States?

Billie Jean King has an estimated audience of 953,356 people in United States, concentrated in California and New York.

What is the gender split and age of Billie Jean King fans?

44.1% of Billie Jean King fans are female, 55.9% are male, with an average age of 43.8 years.

Which brands do Billie Jean King fans like most?

Billie Jean King fans show strongest brand affinity for Seattle Hempfest (114.45×), University at Albany, SUNY (45.54×), and The Historian (29.42×) over the country average.

Where do Billie Jean King fans live in United States?

Billie Jean King fans in United States are most concentrated in California (reach 149,501), New York (reach 79,857), and Texas (reach 62,663). These three regions account for the largest share of the active audience.

What other brands do Billie Jean King fans also like?

Beyond Billie Jean King itself, the audience over-indexes on University at Albany, SUNY (45.54×), The Historian (29.42×), Israel (3.19×), and Stamp collecting (6.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billie Jean King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.