Rascasse Audience Intelligence

Billie Jean King Audience in United States

A data profile of the people who buy, follow and care about Billie Jean King in United States — modelled from more than twelve digital signal sources. Billie Jean King has an estimated audience of 1,081,869 people in United States.

#50among Tennis in United States#4943among Person in United States#2067in Sports

The average Billie Jean King fan in United States is 43.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Caroline Wozniacki, Florida State Seminoles football, Grigor Dimitrov, with strongest over-indexing on Caroline Wozniacki (190.44× the country average).

Demographically, the Billie Jean King audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Billie Jean King fan in United States is more male, around 43.8 years old, with strong Tradition tendencies and a notable affinity for Caroline Wozniacki.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billie Jean King profile in United States.

Audience size
1.1M
in United States
Gender
44.1%♀
55.9% male
Age
43.8
average years
Country rank
#22462
Person in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Billie Jean King fans

44.1% are female, 55.9% are male, average age 43.8.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Billie Jean King audience in United States
MetricValue
Female44.1%
Male55.9%
Average age43.8
Estimated audience size1,081,869
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Billie Jean King audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4924%
50+32%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Billie Jean King audience comes from United States.

Worldwide audience distribution share by country for Billie Jean King
CountryShare
United States45.5%
United Kingdom11.0%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billie Jean King audience in United States is strongest.

Fig. 05

Top regions by affinity

Billie Jean King fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.47×
02New York~80K1.44×
03Massachusetts~30K1.39×
04Connecticut~10K1.33×
05California~100K1.31×
06Minnesota~20K1.29×
07Vermont~2K1.22×
08New Jersey~30K1.21×
09Rhode Island~4K1.20×
10Maine~4K1.18×
11New Hampshire~4K1.17×
12Pennsylvania~40K1.16×
13Illinois~40K1.16×
14Oregon~10K1.13×
15North Carolina~30K1.09×
16Delaware~3K1.06×
17Washington~20K1.05×
18Wisconsin~10K1.04×
19Ohio~30K1.03×
20Colorado~20K1.03×
21Virginia~20K1.01×
22Iowa~8K1.01×
23Indiana~20K1.00×
24Maryland~20K1.00×
25Michigan~20K0.99×
26Utah~8K0.97×
27Kansas~7K0.96×
28Kentucky~10K0.95×
29Montana~3K0.95×
30Georgia~30K0.92×
31Missouri~10K0.92×
32Nebraska~4K0.92×
33South Carolina~10K0.91×
34Idaho~4K0.91×
35Tennessee~20K0.89×
36Nevada~8K0.88×
37Arizona~20K0.87×
38North Dakota~2K0.86×
39Oklahoma~9K0.85×
40Florida~50K0.84×
41Alaska~2K0.84×
42West Virginia~4K0.83×
43Hawaii~3K0.83×
44Arkansas~6K0.81×
45Mississippi~6K0.81×
46New Mexico~4K0.81×
47South Dakota~2K0.81×
48Louisiana~9K0.77×
49Alabama~10K0.76×
50Texas~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Billie Jean King, United States
0.74×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billie Jean King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billie Jean King audience
#·InterestCategoryAffinity×
01Caroline WozniackiSports190.44×
02Dominic ThiemSports118.89×
03Simona HalepSports102.38×
04Grigor DimitrovSports69.68×
05Rafael NadalSports44.29×
06John McEnroeSports43.81×
07Alexander ZverevSports32.85×
08Roger FedererSports30.48×
09Florida State Seminoles footballSports23.66×
10Maria SharapovaSports23.20×
11Tennis ChannelSports21.68×
12The Championships, WimbledonSports20.00×
13Steffi GrafSports20.00×
14Ready Player OneMovies & TV19.96×
15Roland GarrosSports16.33×
16Lindsey VonnSports15.48×
17Serena WilliamsSports14.53×
18Ohio State Buckeyes footballSports14.25×
19Simone BilesSports11.47×
20FIFA World CupSports2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billie Jean King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billie Jean King audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.72×
Career OrientationPOWER1.62×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billie Jean King audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Billie Jean King have in United States?

Billie Jean King has an estimated audience of 1,081,869 people in United States, concentrated in California and New York.

02

What is the gender split and age of Billie Jean King fans?

44.1% of Billie Jean King fans are female, 55.9% are male, with an average age of 43.8 years.

03

Which brands do Billie Jean King fans like most?

Billie Jean King fans show strongest brand affinity for Caroline Wozniacki (190.44×), Florida State Seminoles football (23.66×), and Grigor Dimitrov (69.68×) over the country average.

04

Where do Billie Jean King fans live in United States?

Billie Jean King fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Billie Jean King fans also like?

Beyond Billie Jean King itself, the audience over-indexes on Florida State Seminoles football (23.66×), Grigor Dimitrov (69.68×), Rafael Nadal (44.29×), and Lindsey Vonn (15.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Billie Jean King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Billie Jean King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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