Biloxi, Mississippi Audience in United States

Biloxi, Mississippi logo

Biloxi, Mississippi has an estimated audience of 777,057 people in United States. 64.1% are female, 35.9% are male, average age 45.0. Top regions: Mississippi, Texas, Florida. Top brand affinities: Graham Greene, nbc chicago, Leverage (TV series), Cockpit, Larry Mullen, Jr..

The average Biloxi, Mississippi fan in United States is 45.0 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, Florida. Top brand affinities include Graham Greene, nbc chicago, Leverage (TV series), with strongest over-indexing on Graham Greene (4.3× the country average). Demographically, the Biloxi, Mississippi audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Biloxi, Mississippi fans

Demographic split for Biloxi, Mississippi audience in United States
MetricValue
Female64.1%
Male35.9%
Average age45.0
Estimated audience size777,057

Audience persona

The typical Biloxi, Mississippi fan in United States is more female, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Biloxi, Mississippi in United States
RegionReachAffinity
Mississippi71,37011.15×
Texas60,6390.91×
Florida49,5580.94×
Alabama47,8314.41×
Louisiana43,6374.35×
Georgia36,1381.51×
Tennessee31,9702.05×
California22,9360.27×
Illinois18,4640.71×
Arkansas16,3642.56×
Ohio15,6160.65×
Missouri15,5181.24×
North Carolina14,5080.62×
New York13,3730.31×
Michigan13,0940.64×
Indiana12,1750.86×
Pennsylvania10,5190.4×
South Carolina9,6090.82×
Kentucky9,4910.97×
Virginia9,3920.5×
Wisconsin8,3920.72×
Oklahoma7,3080.85×
Arizona6,9330.44×
Minnesota6,6040.59×
Colorado6,2850.51×
New Jersey6,0450.31×
Washington5,8710.38×
Maryland5,4480.41×
Massachusetts5,2080.34×
Iowa5,0600.79×
Kansas4,8900.8×
Nevada3,8050.51×
Oregon3,0270.34×
Nebraska2,7190.7×
Connecticut2,4770.32×
Utah2,4200.35×
New Mexico1,8300.47×
West Virginia1,5900.44×
Idaho1,5810.41×
Alaska1,1180.67×
North Dakota1,0890.68×
Washington, District of Columbia1,0790.46×
New Hampshire1,0730.35×
Montana1,0670.5×
Maine1,0180.37×
Hawaii9750.29×
South Dakota9620.54×
Rhode Island8560.35×
Delaware7770.36×
Wyoming6740.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biloxi, Mississippi audience
BrandAffinityCategory
Graham Greene4.3×Literature
nbc chicago1.51×Movies & TV
Leverage (TV series)1.56×Movies & TV
Cockpit1.63×Travel & Leisure
Larry Mullen, Jr.4.3×Music & Radio
JBS USA1.73×Food & Beverages
IWeb1.54×
Cake Craft and Decoration1.65×Food & Beverages
William F. Buckley, Jr.1.77×
Davao Region2.5×Travel & Leisure
Cagayan2×Travel & Leisure
Jbc2.05×Kids & Family
Junior Chamber International1.51×Politics & Society
Gran Chaco1.99×Travel & Leisure
cake decorating shop2.23×Food & Beverages
Jebel Ali Free Zone1.97×Business & Career
J. B. Holmes1.96×Sports
Jamnalal Bajaj Institute of Management Studies1.76×Business & Career
Argenteuil1.55×Travel & Leisure
Brive-la-Gaillarde1.84×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biloxi, Mississippi audience
TraitClusterScore
Career OrientationPOWER1.47
DIY MentalityTHRILL1.24
Price SensitivityPREMIUM1.22
Need for SecurityCONSERVATISM1.19
TraditionCONSERVATISM1.14
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Biloxi, Mississippi
CountryShare
United States91.6%
Germany3.1%
Ecuador2.7%

See Biloxi, Mississippi audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Biloxi, Mississippi have in United States?

Biloxi, Mississippi has an estimated audience of 777,057 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of Biloxi, Mississippi fans?

64.1% of Biloxi, Mississippi fans are female, 35.9% are male, with an average age of 45.0 years.

Which brands do Biloxi, Mississippi fans like most?

Biloxi, Mississippi fans show strongest brand affinity for Graham Greene (4.3×), nbc chicago (1.51×), and Leverage (TV series) (1.56×) over the country average.

Where do Biloxi, Mississippi fans live in United States?

Biloxi, Mississippi fans in United States are most concentrated in Mississippi (reach 71,370), Texas (reach 60,639), and Florida (reach 49,558). These three regions account for the largest share of the active audience.

What other brands do Biloxi, Mississippi fans also like?

Beyond Biloxi, Mississippi itself, the audience over-indexes on nbc chicago (1.51×), Leverage (TV series) (1.56×), Cockpit (1.63×), and Larry Mullen, Jr. (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biloxi, Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.