Bindi Irwin Audience in United States

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Bindi Irwin has an estimated audience of 2,147,741 people in United States. 79.7% are female, 20.3% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Whataburger, Nebraska, Sinaloa, Fox & Friends.

The average Bindi Irwin fan in United States is 31.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Whataburger, Nebraska, with strongest over-indexing on Dog breed (1.63× the country average). Demographically, the Bindi Irwin audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bindi Irwin fans

Demographic split for Bindi Irwin audience in United States
MetricValue
Female79.7%
Male20.3%
Average age31.4
Estimated audience size2,147,741

Audience persona

The typical Bindi Irwin fan in United States is more female, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Bindi Irwin in United States
RegionReachAffinity
California193,3040.82×
Texas166,8780.9×
Florida147,6341.02×
New York90,8930.76×
Ohio78,7631.19×
Pennsylvania75,9431.05×
North Carolina66,9311.04×
Illinois64,9820.91×
Georgia61,1470.92×
Michigan59,7231.06×
Tennessee52,2821.21×
Virginia51,3350.98×
Washington48,1311.12×
New Jersey44,4460.81×
Indiana42,9991.1×
Missouri40,7261.18×
Arizona39,1430.89×
Massachusetts37,9390.9×
Colorado37,3801.1×
Wisconsin35,9551.11×
South Carolina33,5561.04×
Alabama32,5991.09×
Kentucky31,8521.18×
Maryland31,8240.86×
Oregon30,8961.25×
Minnesota30,8831×
Oklahoma28,8261.21×
Louisiana26,5410.96×
Connecticut19,8700.92×
Iowa19,1461.08×
Arkansas18,9081.07×
Utah18,4950.96×
Kansas17,4411.03×
Mississippi16,4900.93×
Nevada16,2880.78×
Idaho14,4461.34×
West Virginia12,9161.29×
Nebraska11,1001.03×
New Hampshire9,9331.17×
New Mexico9,0510.84×
Maine8,5751.11×
Hawaii8,4100.91×
Montana6,4031.07×
Rhode Island5,8720.86×
Delaware4,7620.8×
South Dakota4,3830.88×
Washington, District of Columbia3,8600.6×
Alaska3,7850.82×
North Dakota3,7710.85×
Vermont3,5940.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bindi Irwin audience
BrandAffinityCategory
Dog breed1.63×Pets & Animals
Whataburger1.59×Food & Beverages
Nebraska1.52×Travel & Leisure
Sinaloa1.76×Travel & Leisure
Fox & Friends1.99×Movies & TV
Mortgage insurance1.58×Business & Career
Sailor1.53×Travel & Leisure
Ural Mountains4.04×Travel & Leisure
Cachorro1.58×Pets & Animals
Temple Grandin2.1×Literature
WFTV1.64×Movies & TV
Temple Grandin1.97×Literature
Kerala1.51×Travel & Leisure
Buenavista (Madrid)1.92×Travel & Leisure
Mike Conley, Jr.1.66×Sports
Jabberwocky (band)1.59×Music & Radio
Gary Clark, Jr.2.21×Music & Radio
Harry Potter and the Goblet of Fire1.52×Movies & TV
ABC TV1.54×Movies & TV
Divergent series1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bindi Irwin audience
TraitClusterScore
ExtroversionTHRILL1.68
Pet OwnershipJOY1.39
Community OrientationOPEN1.32
Convenience OrientationPREMIUM1.27
Family OrientationCONSERVATISM1.24
IndividualismJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Bindi Irwin
CountryShare
United States65.5%
Australia11.9%
United Kingdom6.7%

See Bindi Irwin audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bindi Irwin have in United States?

Bindi Irwin has an estimated audience of 2,147,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Bindi Irwin fans?

79.7% of Bindi Irwin fans are female, 20.3% are male, with an average age of 31.4 years.

Which brands do Bindi Irwin fans like most?

Bindi Irwin fans show strongest brand affinity for Dog breed (1.63×), Whataburger (1.59×), and Nebraska (1.52×) over the country average.

Where do Bindi Irwin fans live in United States?

Bindi Irwin fans in United States are most concentrated in California (reach 193,304), Texas (reach 166,878), and Florida (reach 147,634). These three regions account for the largest share of the active audience.

What other brands do Bindi Irwin fans also like?

Beyond Bindi Irwin itself, the audience over-indexes on Whataburger (1.59×), Nebraska (1.52×), Sinaloa (1.76×), and Fox & Friends (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bindi Irwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.