Black Sheep (group) Audience in United States

Black Sheep (group) logo

Black Sheep (group) has an estimated audience of 1,420,338 people in United States. Top regions: California, Texas, Missouri. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.

Black Sheep (group) fans in United States are concentrated in California, with strong brand affinity for ARCO. The audience is concentrated in California, Texas, Missouri. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.63× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Black Sheep (group) fans

Demographic split for Black Sheep (group) audience in United States
MetricValue
Estimated audience size1,420,338

Audience persona

The typical Black Sheep (group) fan in United States shows strong Risk Appetite tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Black Sheep (group) in United States
RegionReachAffinity
California85,6960.55×
Texas68,3430.56×
Missouri64,5012.82×
Virginia57,1701.65×
Florida52,2620.54×
New York48,6460.61×
Pennsylvania41,3860.87×
Massachusetts39,6031.42×
Colorado37,6971.68×
Wisconsin37,0681.73×
North Carolina36,3000.85×
Georgia34,4410.79×
Idaho33,1224.65×
Illinois31,8810.67×
Washington30,9511.09×
Arizona28,0680.97×
Ohio26,7410.61×
Minnesota25,5331.25×
New Jersey24,5160.68×
Iowa23,9432.05×
Michigan22,1920.6×
Indiana18,1260.7×
Rhode Island17,4333.86×
West Virginia17,3232.62×
South Carolina15,9070.74×
Tennessee15,1520.53×
Utah14,1821.11×
Alabama13,2040.67×
Maryland12,6610.52×
Oklahoma10,9290.69×
Connecticut10,4960.74×
Louisiana10,2520.56×
Kentucky9,5210.53×
Oregon9,4970.58×
Nevada8,7500.64×
Arkansas8,1030.69×
Mississippi7,4100.63×
Hawaii7,1751.18×
Kansas7,0730.63×
Nebraska4,3780.61×
Maine3,5950.71×
New Mexico3,1920.45×
Washington, District of Columbia2,6720.63×
New Hampshire2,6610.48×
Montana2,5920.66×
Vermont2,0340.82×
South Dakota1,9120.58×
Delaware1,7270.44×
Alaska1,5520.51×
North Dakota1,5240.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Sheep (group) audience
BrandAffinityCategory
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John FruscianteMusic & Radio
Tierra caliente1.83×Travel & Leisure
Hypothec2.74×Business & Career
Biblical inspiration1.98×Politics & Society
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Cadena SER2.9×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.13×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing BeautyMovies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Sheep (group) audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Family OrientationCONSERVATISM2.16
Healthy LifestyleBALANCE2.15
ExtroversionTHRILL1.95
Luxury OrientationPREMIUM1.81
Design AffinityPREMIUM1.79

Worldwide distribution

Worldwide audience distribution share by country for Black Sheep (group)
CountryShare
United States29.9%
United Kingdom11.6%
France11.5%

See Black Sheep (group) audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Sheep (group). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.