Rascasse Audience Intelligence

Stealing Beauty Audience in United States

A data profile of the people who buy, follow and care about Stealing Beauty in United States — modelled from more than twelve digital signal sources. Stealing Beauty has an estimated audience of 275,601 people in United States.

#94among Romance in United States#4510among Movie / TV Show / Series in United States#9060in Movies & TV

The average Stealing Beauty fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dippin' Dots, Swedish House Mafia, Shane Company, with strongest over-indexing on Dippin' Dots (54.44× the country average).

Demographically, the Stealing Beauty audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stealing Beauty fan in United States is more female, around 30.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Dippin' Dots.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stealing Beauty profile in United States.

Audience size
276K
in United States
Gender
87.5%♀
12.5% male
Age
30.6
average years
Country rank
#50472
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stealing Beauty viewers

87.5% are female, 12.5% are male, average age 30.6.

Fig. 02

Gender split

87.5%
Female
12.5%
Male
Demographic split for Stealing Beauty audience in United States
MetricValue
Female87.5%
Male12.5%
Average age30.6
Estimated audience size275,601
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Stealing Beauty audience in United States
Age bracketShare%
16-1947%
20-2918%
30-3915%
40-4913%
50+8%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Stealing Beauty audience comes from United States.

Worldwide audience distribution share by country for Stealing Beauty
CountryShare
United States22.8%
France10.8%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stealing Beauty audience in United States is strongest.

Fig. 05

Top regions by affinity

Stealing Beauty fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.59×
02California~40K1.30×
03Washington~7K1.28×
04New York~20K1.24×
05Idaho~2K1.19×
06Vermont<1K1.19×
07Utah~3K1.16×
08Maine~1K1.12×
09Massachusetts~6K1.10×
10New Mexico~2K1.10×
11Oklahoma~3K1.06×
12Hawaii~1K1.05×
13Montana<1K1.04×
14Connecticut~3K1.03×
15Alaska<1K1.03×
16Washington, District of Columbia<1K1.02×
17Virginia~7K1.01×
18Colorado~4K1.00×
19Rhode Island<1K1.00×
20Missouri~4K0.99×
21Minnesota~4K0.99×
22New Hampshire~1K0.99×
23Illinois~9K0.98×
24Arkansas~2K0.98×
25Arizona~5K0.97×
26New Jersey~7K0.96×
27Wisconsin~4K0.95×
28North Dakota<1K0.95×
29Tennessee~5K0.94×
30Louisiana~3K0.94×
31Kentucky~3K0.94×
32Iowa~2K0.94×
33Kansas~2K0.94×
34Delaware<1K0.94×
35South Dakota<1K0.94×
36Pennsylvania~9K0.92×
37North Carolina~8K0.92×
38Nevada~2K0.92×
39Nebraska~1K0.92×
40West Virginia~1K0.92×
41Florida~20K0.91×
42Georgia~8K0.91×
43Indiana~5K0.91×
44Texas~20K0.90×
45Maryland~4K0.90×
46Michigan~6K0.89×
47Mississippi~2K0.88×
48Ohio~7K0.86×
49South Carolina~4K0.85×
50Alabama~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Stealing Beauty, United States
0.85×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stealing Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stealing Beauty audience
#·InterestCategoryAffinity×
01Dippin' DotsFood & Beverages54.44×
02Swedish House MafiaMusic & Radio48.46×
03Shane CompanyShopping32.52×
04Jonathan Rhys MeyersFashion & Accessoires28.14×
05Borderlands (series)Games20.00×
06RCITravel & Leisure20.00×
07Disclosure (band)Music & Radio20.00×
08Miyamoto MusashiPolitics & Society20.00×
09The Last SamuraiMovies & TV19.06×
10EnyaMusic & Radio18.56×
11Group buyingShopping15.78×
12Women's ShoesFashion & Accessoires13.40×
13Matthew Gray GublerFashion & Accessoires12.18×
14Arabic coffeeFood & Beverages9.53×
15Garage saleFashion & Accessoires6.21×
16Major League SoccerSports3.99×
17Planet FitnessSports3.17×
18Mortgage loansBusiness & Career1.96×
19PinterestInternet & Social Media1.67×
20Macy'sShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stealing Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stealing Beauty audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Community OrientationOPEN1.47×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stealing Beauty audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
Social Media UsageJOY0.92×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stealing Beauty have in United States?

Stealing Beauty has an estimated audience of 275,601 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stealing Beauty viewers?

87.5% of Stealing Beauty fans are female, 12.5% are male, with an average age of 30.6 years.

03

Which brands do Stealing Beauty fans like most?

Stealing Beauty fans show strongest brand affinity for Dippin' Dots (54.44×), Swedish House Mafia (48.46×), and Shane Company (32.52×) over the country average.

04

Where do Stealing Beauty fans live in United States?

Stealing Beauty fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Stealing Beauty fans also like?

Beyond Stealing Beauty itself, the audience over-indexes on Swedish House Mafia (48.46×), Shane Company (32.52×), Group buying (15.78×), and Planet Fitness (3.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See Stealing Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stealing Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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