Borough Audience in United States

Borough logo

Borough has an estimated audience of 337,826 people in United States. 61.2% are female, 38.8% are male, average age 41.7. Top regions: New York, California, Minnesota. Top brand affinities: Google Wallet, Minnesota, Google Analytics, Dental hygienist, Kerala.

The average Borough fan in United States is 41.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Minnesota. Top brand affinities include Google Wallet, Minnesota, Google Analytics, with strongest over-indexing on Google Wallet (8.67× the country average). Demographically, the Borough audience skews more female with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Borough fans

Demographic split for Borough audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.7
Estimated audience size337,826

Audience persona

The typical Borough fan in United States is more female, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Borough in United States
RegionReachAffinity
New York46,9812.49×
California31,1050.84×
Minnesota29,9146.18×
Pennsylvania21,8491.92×
Texas20,6210.71×
New Jersey17,8102.07×
Florida16,0260.7×
Michigan14,6701.66×
Virginia11,0971.35×
North Carolina9,8510.97×
Illinois8,3410.74×
Georgia8,1630.78×
Ohio7,1870.69×
Massachusetts6,6200.99×
Washington6,0310.89×
Wisconsin5,4171.07×
Tennessee5,3970.8×
Maryland5,1090.88×
Arizona4,6100.67×
Missouri3,7370.69×
Indiana3,6620.59×
Colorado3,5450.67×
Connecticut3,5351.04×
South Carolina3,3340.66×
Oregon3,0840.8×
Louisiana2,7950.64×
Kentucky2,6150.62×
Alabama2,5550.54×
Oklahoma2,2350.6×
Alaska2,2253.08×
Utah2,1670.72×
Nevada2,0100.62×
Kansas1,7330.65×
Iowa1,7070.61×
Arkansas1,7010.61×
New Hampshire1,4771.11×
Mississippi1,4580.52×
Washington, District of Columbia1,2991.28×
New Mexico1,1550.68×
Delaware1,0511.13×
Hawaii1,0200.7×
Maine9570.79×
West Virginia9440.6×
Idaho9150.54×
Nebraska9140.54×
Rhode Island7880.73×
Montana4930.53×
Vermont4520.76×
South Dakota4150.53×
North Dakota3850.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Borough audience
BrandAffinityCategory
Google Wallet8.67×Technology & Electronics
Minnesota1.64×Travel & Leisure
Google Analytics2.27×Internet & Social Media
Dental hygienist2.49×Health
Kerala2.39×Travel & Leisure
CAC 401.7×Business & Career
Leverage (TV series)1.63×Movies & TV
Jonathan Davis2.23×Music & Radio
John James Audubon4.99×Literature
ABC TV2.12×Movies & TV
Golden Gate4.68×Games
John Key2.53×Politics & Society
Nasi goreng4.17×Food & Beverages
Bus Driver (video game)1.76×Games
Giuseppe Mazzini2.95×
James Butler (American football)2.13×Sports
Davao Region1.97×Travel & Leisure
henry louis gates jr1.79×Movies & TV
Gran Chaco1.57×Travel & Leisure
The Joseph Smith Papers1.67×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Borough audience
TraitClusterScore
DIY MentalityTHRILL1.47
Career OrientationPOWER1.45
Community OrientationOPEN1.36
IndividualismJOY1.2
Family OrientationCONSERVATISM1.17
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Borough
CountryShare
United Kingdom47.3%
United States32.8%
Italy7.3%

See Borough audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Borough have in United States?

Borough has an estimated audience of 337,826 people in United States, concentrated in New York and California.

What is the gender split and age of Borough fans?

61.2% of Borough fans are female, 38.8% are male, with an average age of 41.7 years.

Which brands do Borough fans like most?

Borough fans show strongest brand affinity for Google Wallet (8.67×), Minnesota (1.64×), and Google Analytics (2.27×) over the country average.

Where do Borough fans live in United States?

Borough fans in United States are most concentrated in New York (reach 46,981), California (reach 31,105), and Minnesota (reach 29,914). These three regions account for the largest share of the active audience.

What other brands do Borough fans also like?

Beyond Borough itself, the audience over-indexes on Minnesota (1.64×), Google Analytics (2.27×), Dental hygienist (2.49×), and Kerala (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Borough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.