Burbank, California Audience in United States

Burbank, California logo

Burbank, California has an estimated audience of 5,984,244 people in United States. 68.9% are female, 31.1% are male, average age 31.2. Top regions: California, Illinois, Texas. Top brand affinities: Justice, Temple Grandin, Tierra Cali, Fox & Friends, Nasal cavity.

The average Burbank, California fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Justice, Temple Grandin, Tierra Cali, with strongest over-indexing on Justice (1.65× the country average). Demographically, the Burbank, California audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Burbank, California fans

Demographic split for Burbank, California audience in United States
MetricValue
Female68.9%
Male31.1%
Average age31.2
Estimated audience size5,984,244

Audience persona

The typical Burbank, California fan in United States is more female, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Burbank, California in United States
RegionReachAffinity
California4,488,1849.08×
Illinois613,7253.08×
Texas456,1670.89×
New York278,7040.83×
Washington273,3282.28×
Florida247,6260.61×
Ohio153,8310.83×
Nevada137,9482.38×
Oregon137,6412.01×
Arizona130,2881.07×
Georgia108,8120.59×
Pennsylvania105,7970.53×
Colorado104,6901.11×
Virginia100,0460.69×
Massachusetts98,9550.84×
North Carolina93,6470.52×
Michigan82,4770.53×
New Jersey81,8760.54×
Indiana74,2920.68×
Louisiana69,0690.9×
Missouri68,1490.71×
Utah67,7981.27×
Tennessee63,8190.53×
Wisconsin60,8090.68×
Maryland57,2430.56×
Oklahoma54,8270.83×
Minnesota52,5080.61×
Idaho46,8011.56×
South Carolina37,8560.42×
Kentucky37,0960.49×
Alabama36,6170.44×
Kansas33,7360.72×
Connecticut32,6180.54×
New Mexico29,2020.97×
Iowa28,3030.57×
Arkansas27,4220.56×
Hawaii26,3501.02×
Nebraska21,0170.7×
Washington, District of Columbia17,1880.96×
Mississippi17,1480.35×
Montana15,0250.9×
South Dakota13,7360.99×
Rhode Island11,8270.62×
Maine11,3690.53×
New Hampshire10,4980.45×
Alaska10,4540.82×
West Virginia8,7770.31×
Vermont6,0930.58×
Delaware5,8500.35×
North Dakota5,7990.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burbank, California audience
BrandAffinityCategory
Justice1.65×Politics & Society
Temple Grandin2.98×Literature
Tierra Cali2.64×Travel & Leisure
Fox & Friends1.53×Movies & TV
Nasal cavity1.79×Health
Julio Cesar Chavez Jr.1.53×Sports
Ken Griffey Jr.1.57×Sports
Mike Conley, Jr.1.61×Sports
Ural Mountains2.23×Travel & Leisure
Fernando Valenzuela1.74×Sports
Gary Clark, Jr.1.74×Music & Radio
JC Whitney2.03×Shopping
Nielsen Corporation2.27×Business & Career
Austin3601.57×Sports
Cadena SER1.7×Music & Radio
Otto Graham2.11×Sports
Bulacan1.79×Travel & Leisure
John Key2.41×Politics & Society
Monroe Carell Jr. Children's Hospital at Vanderbilt2.1×Travel & Leisure
Newtown, Bucks County, Pennsylvania2.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burbank, California audience
TraitClusterScore
ExtroversionTHRILL1.62
Pet OwnershipJOY1.57
Urban LifestyleOPEN1.39
MindfulnessBALANCE1.28
Sports ActivityPOWER1.26
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Burbank, California
CountryShare
United States36.3%
Italy7.5%
United Kingdom6.0%

See Burbank, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Burbank, California have in United States?

Burbank, California has an estimated audience of 5,984,244 people in United States, concentrated in California and Illinois.

What is the gender split and age of Burbank, California fans?

68.9% of Burbank, California fans are female, 31.1% are male, with an average age of 31.2 years.

Which brands do Burbank, California fans like most?

Burbank, California fans show strongest brand affinity for Justice (1.65×), Temple Grandin (2.98×), and Tierra Cali (2.64×) over the country average.

Where do Burbank, California fans live in United States?

Burbank, California fans in United States are most concentrated in California (reach 4,488,184), Illinois (reach 613,725), and Texas (reach 456,167). These three regions account for the largest share of the active audience.

What other brands do Burbank, California fans also like?

Beyond Burbank, California itself, the audience over-indexes on Temple Grandin (2.98×), Tierra Cali (2.64×), Fox & Friends (1.53×), and Nasal cavity (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burbank, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.