Burlington, Vermont Audience in United States

Burlington, Vermont logo

Burlington, Vermont has an estimated audience of 2,567,565 people in United States. 66.6% are female, 33.4% are male, average age 39.0. Top regions: New York, California, Texas. Top brand affinities: Alaska, Sub Zero (Official), Academy Award for Best Original Score, Bruklinas, Mad About You.

The average Burlington, Vermont fan in United States is 39.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Alaska, Sub Zero (Official), Academy Award for Best Original Score, with strongest over-indexing on Alaska (2.69× the country average). Demographically, the Burlington, Vermont audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Burlington, Vermont fans

Demographic split for Burlington, Vermont audience in United States
MetricValue
Female66.6%
Male33.4%
Average age39.0
Estimated audience size2,567,565

Audience persona

The typical Burlington, Vermont fan in United States is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Burlington, Vermont in United States
RegionReachAffinity
New York156,9851.09×
California121,6350.43×
Texas116,0350.53×
Florida110,8550.64×
Massachusetts89,0711.76×
Vermont71,43515.85×
Pennsylvania63,7040.74×
New Jersey53,9170.83×
Illinois51,8640.61×
Ohio50,7270.64×
North Carolina49,3170.64×
Georgia43,3040.55×
Virginia39,6400.63×
Michigan33,9860.51×
Connecticut32,4491.26×
Colorado31,0220.77×
Tennessee30,4100.59×
Washington28,4930.55×
Indiana26,1420.56×
South Carolina25,6410.66×
Maryland25,4170.58×
Arizona24,8520.47×
New Hampshire23,2882.3×
Missouri22,9880.56×
Minnesota22,6770.62×
Wisconsin22,0590.57×
Maine18,6582.03×
Oregon18,2350.62×
Kentucky17,5120.54×
Alabama16,5420.46×
Louisiana16,1490.49×
Utah14,6040.64×
Oklahoma13,5350.47×
Iowa12,5430.59×
Nevada10,9920.44×
Arkansas10,9040.52×
Kansas9,8510.49×
Rhode Island9,7591.19×
Mississippi8,9680.42×
Idaho7,8210.61×
Washington, District of Columbia7,2300.94×
Nebraska6,9600.54×
Montana6,5770.92×
New Mexico6,2440.48×
West Virginia6,0230.5×
Hawaii4,3170.39×
Delaware3,9780.56×
Alaska3,4430.63×
South Dakota3,2050.54×
North Dakota2,4130.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burlington, Vermont audience
BrandAffinityCategory
Alaska2.69×Travel & Leisure
Sub Zero (Official)2.09×Literature
Academy Award for Best Original Score3.59×Movies & TV
Bruklinas3.31×Travel & Leisure
Mad About You2.27×Movies & TV
Church Community Builder8.57×Technology & Electronics
Iyanla Vanzant1.79×Business & Career
Hypothec1.5×Business & Career
John Key2.91×Politics & Society
Equinix1.67×Business & Career
Bulacan1.88×Travel & Leisure
Otto Graham2.09×Sports
Ext JS2.25×Technology & Electronics
Louis IX of France1.94×Politics & Society
ixigo2.01×Travel & Leisure
The Specials1.62×Music & Radio
Star Trek: Insurrection1.58×Movies & TV
Car of the Year1.81×Cars & Mobility
My Name Is Khan1.68×Movies & TV
Iyaz1.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burlington, Vermont audience
TraitClusterScore
SustainabilityBALANCE4.34
Sports ActivityPOWER2.2
Price SensitivityPREMIUM1.37
Family OrientationCONSERVATISM1.35
Luxury OrientationPREMIUM1.2
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Burlington, Vermont
CountryShare
United States67.8%
Canada14.1%
Israel4.7%

See Burlington, Vermont audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Burlington, Vermont have in United States?

Burlington, Vermont has an estimated audience of 2,567,565 people in United States, concentrated in New York and California.

What is the gender split and age of Burlington, Vermont fans?

66.6% of Burlington, Vermont fans are female, 33.4% are male, with an average age of 39.0 years.

Which brands do Burlington, Vermont fans like most?

Burlington, Vermont fans show strongest brand affinity for Alaska (2.69×), Sub Zero (Official) (2.09×), and Academy Award for Best Original Score (3.59×) over the country average.

Where do Burlington, Vermont fans live in United States?

Burlington, Vermont fans in United States are most concentrated in New York (reach 156,985), California (reach 121,635), and Texas (reach 116,035). These three regions account for the largest share of the active audience.

What other brands do Burlington, Vermont fans also like?

Beyond Burlington, Vermont itself, the audience over-indexes on Sub Zero (Official) (2.09×), Academy Award for Best Original Score (3.59×), Bruklinas (3.31×), and Mad About You (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burlington, Vermont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.