Canton, Ohio Audience in United States

Canton, Ohio logo

Canton, Ohio has an estimated audience of 795,993 people in United States. 56.4% are female, 43.6% are male, average age 42.4. Top regions: Ohio, Pennsylvania, Texas. Top brand affinities: Sinaloa, Nebraska, Israeli cuisine, Leverage (TV series), Davos.

The average Canton, Ohio fan in United States is 42.4 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, Texas. Top brand affinities include Sinaloa, Nebraska, Israeli cuisine, with strongest over-indexing on Sinaloa (5.57× the country average). Demographically, the Canton, Ohio audience skews more female with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Canton, Ohio fans

Demographic split for Canton, Ohio audience in United States
MetricValue
Female56.4%
Male43.6%
Average age42.4
Estimated audience size795,993

Audience persona

The typical Canton, Ohio fan in United States is more female, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Canton, Ohio in United States
RegionReachAffinity
Ohio278,76411.37×
Pennsylvania53,3601.99×
Texas40,6520.59×
Michigan38,6601.86×
California36,1080.41×
Florida34,7320.64×
Illinois32,5691.23×
New York30,8810.69×
Indiana28,6681.97×
Kentucky19,6931.97×
North Carolina17,8660.75×
Virginia16,6850.86×
Georgia15,5270.63×
Tennessee14,3450.9×
West Virginia12,9733.5×
New Jersey12,0120.59×
Wisconsin11,4800.96×
Missouri10,7070.83×
Maryland9,5560.7×
Arizona9,2110.57×
Massachusetts8,7420.56×
South Carolina8,7180.73×
Minnesota8,4830.74×
Colorado8,4500.67×
Washington8,3170.52×
Alabama6,3370.57×
Iowa5,9340.9×
Louisiana5,6350.55×
Kansas5,0920.81×
Oklahoma4,9330.56×
Oregon4,8490.53×
Arkansas4,5110.69×
Connecticut4,4010.55×
Nevada3,8560.5×
Utah3,6540.51×
Mississippi3,3390.51×
Nebraska2,7700.69×
Washington, District of Columbia2,1400.89×
Idaho1,8440.46×
New Hampshire1,7680.56×
New Mexico1,6960.42×
Maine1,5490.54×
Delaware1,3640.62×
Rhode Island1,2340.49×
Montana1,1060.5×
South Dakota1,0770.59×
North Dakota1,0490.64×
Hawaii1,0050.29×
Vermont7490.54×
Alaska6420.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canton, Ohio audience
BrandAffinityCategory
Sinaloa5.57×Travel & Leisure
Nebraska1.77×Travel & Leisure
Israeli cuisine3.37×Food & Beverages
Leverage (TV series)2.19×Movies & TV
Davos2.93×Travel & Leisure
Summer Days (And Summer Nights!!)3.69×Music & Radio
Ipsos1.81×Business & Career
Isabel Pantoja2.05×Music & Radio
İznik3.11×Travel & Leisure
Flattop grill2.45×Home & Garden
John Key1.7×Politics & Society
Grumman1.88×Business & Career
Jbc1.76×Kids & Family
Brive-la-Gaillarde3.82×
JC2.51×
Argenteuil1.66×Travel & Leisure
Tonight with Boy Abunda1.8×Movies & TV
Urla, İzmir1.79×Travel & Leisure
Empire State College4.69×
FC Dinamo II București1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canton, Ohio audience
TraitClusterScore
DIY MentalityTHRILL1.39
Community OrientationOPEN1.28
Family OrientationCONSERVATISM1.2
TraditionCONSERVATISM1.16
Price SensitivityPREMIUM1.15
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Canton, Ohio
CountryShare
United States63.6%
Brazil18.0%
Switzerland9.1%

See Canton, Ohio audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Canton, Ohio have in United States?

Canton, Ohio has an estimated audience of 795,993 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Canton, Ohio fans?

56.4% of Canton, Ohio fans are female, 43.6% are male, with an average age of 42.4 years.

Which brands do Canton, Ohio fans like most?

Canton, Ohio fans show strongest brand affinity for Sinaloa (5.57×), Nebraska (1.77×), and Israeli cuisine (3.37×) over the country average.

Where do Canton, Ohio fans live in United States?

Canton, Ohio fans in United States are most concentrated in Ohio (reach 278,764), Pennsylvania (reach 53,360), and Texas (reach 40,652). These three regions account for the largest share of the active audience.

What other brands do Canton, Ohio fans also like?

Beyond Canton, Ohio itself, the audience over-indexes on Nebraska (1.77×), Israeli cuisine (3.37×), Leverage (TV series) (2.19×), and Davos (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canton, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.