Cedar Falls, Iowa Audience in United States

Cedar Falls, Iowa logo

Cedar Falls, Iowa has an estimated audience of 332,512 people in United States. 61.3% are female, 38.7% are male, average age 39.0. Top regions: Iowa, Ohio, Minnesota. Top brand affinities: Sinaloa, WFTS-TV, Tuscany, Julio Cesar Chavez Jr., Iyanla Vanzant.

The average Cedar Falls, Iowa fan in United States is 39.0 years old, more female, and lives primarily in Iowa. The audience is concentrated in Iowa, Ohio, Minnesota. Top brand affinities include Sinaloa, WFTS-TV, Tuscany, with strongest over-indexing on Sinaloa (3.95× the country average). Demographically, the Cedar Falls, Iowa audience skews more female with an average age of 39.0, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Cedar Falls, Iowa fans

Demographic split for Cedar Falls, Iowa audience in United States
MetricValue
Female61.3%
Male38.7%
Average age39.0
Estimated audience size332,512

Audience persona

The typical Cedar Falls, Iowa fan in United States is more female, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Cedar Falls, Iowa in United States
RegionReachAffinity
Iowa76,73928.01×
Ohio33,1473.24×
Minnesota6,6771.4×
California6,6320.18×
North Carolina6,5960.66×
Illinois6,1470.55×
Arkansas5,3091.94×
Texas5,2280.18×
Washington4,5660.68×
Wisconsin4,3450.87×
Michigan4,2610.49×
Missouri4,2020.78×
South Carolina4,1360.83×
Florida3,5640.16×
Nebraska2,8671.72×
Indiana2,6010.43×
Pennsylvania2,2190.2×
New York2,1260.11×
Tennessee1,9960.3×
Oregon1,9480.51×
Virginia1,7280.21×
Colorado1,5450.29×
Kentucky1,5440.37×
Georgia1,4010.14×
Arizona1,1600.17×
South Dakota1,1491.49×
Kansas1,1200.43×
Oklahoma9830.27×
New Jersey8310.1×
Louisiana7950.19×
Maryland7790.14×
Utah7550.25×
Massachusetts7100.11×
West Virginia6410.41×
Alabama6010.13×
Nevada5690.18×
Idaho4500.27×
Mississippi3540.13×
Connecticut2920.09×
North Dakota2910.43×
Montana2790.3×
Maine1880.16×
Washington, District of Columbia1860.19×
New Mexico1680.1×
Alaska1670.23×
New Hampshire1610.12×
Hawaii1480.1×
Wyoming1350.27×
Rhode Island1330.13×
Vermont1310.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cedar Falls, Iowa audience
BrandAffinityCategory
Sinaloa3.95×Travel & Leisure
WFTS-TV1.65×Movies & TV
Tuscany1.63×Travel & Leisure
Julio Cesar Chavez Jr.1.62×Sports
Iyanla Vanzant1.67×Business & Career
John Stuart Mill2.13×Politics & Society
Cagayan1.57×Travel & Leisure
Bus Éireann1.74×Cars & Mobility
Ke Buena México1.7×Music & Radio
Brive-la-Gaillarde1.6×
Ponte Milvio1.65×Travel & Leisure
D3.js1.51×Technology & Electronics
JS Kairouan3.86×Sports
Urla, İzmir2.26×Travel & Leisure
Café Magazine1.64×Internet & Social Media
Jbeil District1.61×
JBK Horse Shows1.81×
West Los Angeles College2.53×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cedar Falls, Iowa audience
TraitClusterScore
DIY MentalityTHRILL1.2
Family OrientationCONSERVATISM1.19
Community OrientationOPEN1.12
IndividualismJOY1.11
Need for SecurityCONSERVATISM1.01
Price SensitivityPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Cedar Falls, Iowa
CountryShare
United States93.2%
United Kingdom5.7%
Germany1.0%

See Cedar Falls, Iowa audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Cedar Falls, Iowa have in United States?

Cedar Falls, Iowa has an estimated audience of 332,512 people in United States, concentrated in Iowa and Ohio.

What is the gender split and age of Cedar Falls, Iowa fans?

61.3% of Cedar Falls, Iowa fans are female, 38.7% are male, with an average age of 39.0 years.

Which brands do Cedar Falls, Iowa fans like most?

Cedar Falls, Iowa fans show strongest brand affinity for Sinaloa (3.95×), WFTS-TV (1.65×), and Tuscany (1.63×) over the country average.

Where do Cedar Falls, Iowa fans live in United States?

Cedar Falls, Iowa fans in United States are most concentrated in Iowa (reach 76,739), Ohio (reach 33,147), and Minnesota (reach 6,677). These three regions account for the largest share of the active audience.

What other brands do Cedar Falls, Iowa fans also like?

Beyond Cedar Falls, Iowa itself, the audience over-indexes on WFTS-TV (1.65×), Tuscany (1.63×), Julio Cesar Chavez Jr. (1.62×), and Iyanla Vanzant (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cedar Falls, Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.