Center City, Philadelphia Audience in United States

Center City, Philadelphia logo

Center City, Philadelphia has an estimated audience of 387,254 people in United States. 62.3% are female, 37.7% are male, average age 39.1. Top brand affinities: Google Wallet, CAC 40, WGN-TV, Golden Gate, henry louis gates jr.

Top brand affinities include Google Wallet, CAC 40, WGN-TV, with strongest over-indexing on Google Wallet (13.15× the country average). Demographically, the Center City, Philadelphia audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Type: POI

Demographics of Center City, Philadelphia fans

Demographic split for Center City, Philadelphia audience in United States
MetricValue
Female62.3%
Male37.7%
Average age39.1
Estimated audience size387,254

Audience persona

The typical Center City, Philadelphia fan in United States is more female, around 39.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Wallet.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Center City, Philadelphia audience
BrandAffinityCategory
Google Wallet13.15×Technology & Electronics
CAC 402.36×Business & Career
WGN-TV1.97×Movies & TV
Golden Gate5.39×Games
henry louis gates jr4.67×Movies & TV
New York Harbor1.67×Travel & Leisure
John Key2.81×Politics & Society
Otto Graham2.38×Sports
JBS USA1.81×Food & Beverages
JC Whitney1.5×Shopping
The SpecialsMusic & Radio
The Radiators (American band)1.68×Music & Radio
Nasi goreng1.98×Food & Beverages
Coto de Caza, California1.75×Travel & Leisure
Salam Fayyad4.6×Politics & Society
Cayo Coco1.54×Travel & Leisure
Mount Nemrut1.53×Travel & Leisure
Night Shift Nurses1.68×Literature
Cagnes-sur-MerTravel & Leisure
cazin.net1.86×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Center City, Philadelphia audience
TraitClusterScore
Urban LifestyleOPEN1.57
Quality AwarenessPREMIUM1.51
Luxury OrientationPREMIUM1.49
SustainabilityBALANCE1.4
Healthy LifestyleBALANCE1.38
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Center City, Philadelphia
CountryShare
United States89.7%
Indonesia3.1%
Germany0.1%

See Center City, Philadelphia audiences in other countries

More audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Center City, Philadelphia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.