Chaos theory Audience in United States

Chaos theory logo

Chaos theory has an estimated audience of 2,134,056 people in United States. 71.9% are female, 28.1% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Saving, 3D printing, nbc chicago, WFTV.

The average Chaos theory fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Saving, 3D printing, with strongest over-indexing on Whataburger (1.73× the country average). Demographically, the Chaos theory audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Chaos theory fans

Demographic split for Chaos theory audience in United States
MetricValue
Female71.9%
Male28.1%
Average age36.6
Estimated audience size2,134,056

Audience persona

The typical Chaos theory fan in United States is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Chaos theory in United States
RegionReachAffinity
California266,3681.14×
Texas185,9661.01×
Florida143,0300.99×
New York115,6110.97×
Illinois73,1671.03×
Pennsylvania69,2010.96×
Georgia65,9941×
North Carolina63,3400.99×
Ohio63,0830.96×
Washington57,3181.34×
Virginia55,8181.07×
Michigan53,5630.96×
New Jersey47,4890.87×
Arizona43,2200.99×
Massachusetts41,9301×
Indiana41,1191.05×
Tennessee40,2880.94×
Colorado40,2141.2×
Maryland39,1891.07×
Missouri34,6951.01×
Oregon32,1331.31×
Wisconsin31,2320.97×
Minnesota30,4841×
South Carolina26,7310.83×
Kentucky26,0420.97×
Oklahoma24,8861.05×
Utah24,4831.28×
Louisiana23,8550.87×
Alabama23,0340.77×
Connecticut21,7951.02×
Nevada19,0010.92×
Kansas17,9311.07×
Arkansas16,6680.95×
Iowa16,4800.94×
Mississippi13,4460.76×
Idaho11,8721.11×
New Mexico11,3131.06×
Nebraska9,9560.93×
Hawaii9,7471.06×
New Hampshire8,8911.06×
West Virginia8,2090.83×
Maine7,9231.04×
Montana6,5131.1×
Rhode Island6,2030.91×
Washington, District of Columbia5,9230.92×
Alaska4,8431.06×
South Dakota4,6110.93×
Delaware4,5980.78×
Vermont4,4441.19×
North Dakota3,4530.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chaos theory audience
BrandAffinityCategory
Whataburger1.73×Food & Beverages
Saving2.18×Business & Career
3D printing1.55×Technology & Electronics
nbc chicago2.43×Movies & TV
WFTV1.54×Movies & TV
Enfamil1.71×Kids & Family
Temple Grandin1.83×Literature
English literature1.55×Literature
WSVN1.54×Movies & TV
Julio Cesar Chavez Jr.1.58×Sports
Kingdom of Judah1.57×Politics & Society
Mike Conley, Jr.1.51×Sports
Shannon Leto2.79×Movies & TV
Jorja Fox1.93×Movies & TV
ABC iview1.58×Movies & TV
Building-integrated photovoltaics1.65×Home & Garden
CAD/CAM dentistry1.6×Health
Nielsen Corporation1.54×Business & Career
WOFL2.07×Movies & TV
John Key1.72×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chaos theory audience
TraitClusterScore
ExtroversionTHRILL1.61
IndividualismJOY1.35
MindfulnessBALANCE1.31
Family OrientationCONSERVATISM1.21
Convenience OrientationPREMIUM1.18
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Chaos theory
CountryShare
United States52.1%
United Kingdom5.1%
Australia4.1%

See Chaos theory audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Chaos theory have in United States?

Chaos theory has an estimated audience of 2,134,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Chaos theory fans?

71.9% of Chaos theory fans are female, 28.1% are male, with an average age of 36.6 years.

Which brands do Chaos theory fans like most?

Chaos theory fans show strongest brand affinity for Whataburger (1.73×), Saving (2.18×), and 3D printing (1.55×) over the country average.

Where do Chaos theory fans live in United States?

Chaos theory fans in United States are most concentrated in California (reach 266,368), Texas (reach 185,966), and Florida (reach 143,030). These three regions account for the largest share of the active audience.

What other brands do Chaos theory fans also like?

Beyond Chaos theory itself, the audience over-indexes on Saving (2.18×), 3D printing (1.55×), nbc chicago (2.43×), and WFTV (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chaos theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.