Crystal Lake, Illinois Audience in United States
Crystal Lake, Illinois has an estimated audience of 386,911 people in United States. 53.4% are female, 46.6% are male, average age 38.4. Top brand affinities: Tuscany, Alaska, Julio Cesar Chavez Jr., Laguna (province), Mad About You.
Top brand affinities include Tuscany, Alaska, Julio Cesar Chavez Jr., with strongest over-indexing on Tuscany (8.62× the country average). Demographically, the Crystal Lake, Illinois audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sports Activity, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Crystal Lake, Illinois fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.4 |
| Estimated audience size | 386,911 |
Audience persona
The typical Crystal Lake, Illinois fan in United States is balanced, around 38.4 years old, with strong Sports Activity tendencies and a notable affinity for Tuscany.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 8.62× | Travel & Leisure |
| Alaska | 1.71× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 3.18× | Sports |
| Laguna (province) | 1.97× | |
| Mad About You | 2.19× | Movies & TV |
| Bus Driver (video game) | 2.88× | Games |
| Title Nine | 1.52× | Fashion & Accessoires |
| Cadmium | 1.96× | Business & Career |
| JTB Corporation | 4.95× | Business & Career |
| John Key | 2.05× | Politics & Society |
| John Stuart Mill | 1.55× | Politics & Society |
| IWeb | 1.54× | |
| JcrOffroad | 1.77× | Shopping |
| Memphis May Fire | 1.67× | Music & Radio |
| Car of the Year | 1.61× | Cars & Mobility |
| USS Constitution | 2.09× | |
| Shunji Iwai | 1.62× | Movies & TV |
| Ke Buena México | 1.71× | Music & Radio |
| JS Kairouan | 5.35× | Sports |
| Buġibba | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.54 |
| Extroversion | THRILL | 1.15 |
| DIY Mentality | THRILL | 1.1 |
| Community Orientation | OPEN | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
| Individualism | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.9% |
| Japan | 15.1% |
| Canada | 3.8% |
See Crystal Lake, Illinois audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
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- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Crystal Lake, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.