Rascasse Audience Intelligence

Da Brat Audience in United States

A data profile of the people who buy, follow and care about Da Brat in United States — modelled from more than twelve digital signal sources. Da Brat has an estimated audience of 714,437 people in United States.

#206among Hip hop in United States#6926among Person in United States#3986in Music & Radio

The average Da Brat fan in United States is 41.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, California.

Top brand affinities include Madea's Class Reunion, The Diplomats, Diddy, with strongest over-indexing on Madea's Class Reunion (11.2× the country average).

Demographically, the Da Brat audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Da Brat fan in United States is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Madea's Class Reunion.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Da Brat profile in United States.

Audience size
714K
in United States
Gender
70.1%♀
29.9% male
Age
41.4
average years
Country rank
#29538
Person in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Da Brat fans

70.1% are female, 29.9% are male, average age 41.4.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Da Brat audience in United States
MetricValue
Female70.1%
Male29.9%
Average age41.4
Estimated audience size714,437
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Da Brat audience in United States
Age bracketShare%
16-198%
20-2919%
30-3929%
40-4931%
50+14%
Fig. 04

Worldwide distribution

81.5%

of the worldwide Da Brat audience comes from United States.

Worldwide audience distribution share by country for Da Brat
CountryShare
United States81.5%
United Kingdom2.3%
South Africa1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Da Brat audience in United States is strongest.

Fig. 05

Top regions by affinity

Da Brat fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~60K2.84×
02Mississippi~20K2.73×
03Louisiana~20K2.38×
04Alabama~20K2.33×
05Maryland~30K2.14×
06South Carolina~20K1.91×
07North Carolina~40K1.79×
08Washington, District of Columbia~3K1.58×
09Delaware~3K1.48×
10Tennessee~20K1.46×
11Illinois~30K1.43×
12Virginia~20K1.42×
13Arkansas~8K1.36×
14Michigan~30K1.34×
15Texas~80K1.23×
16Ohio~30K1.23×
17Nevada~8K1.16×
18Missouri~10K1.14×
19Florida~50K1.12×
20New York~40K1.08×
21Indiana~10K1.07×
22Pennsylvania~20K1.01×
23Oklahoma~8K0.96×
24New Jersey~20K0.95×
25Connecticut~7K0.95×
26Kentucky~8K0.87×
27Kansas~5K0.83×
28Wisconsin~8K0.74×
29Rhode Island~2K0.74×
30Vermont<1K0.73×
31California~60K0.72×
32Arizona~10K0.72×
33Alaska~1K0.72×
34North Dakota~1K0.70×
35South Dakota~1K0.68×
36New Mexico~2K0.66×
37Montana~1K0.66×
38West Virginia~2K0.65×
39Hawaii~2K0.65×
40Massachusetts~9K0.62×
41Nebraska~2K0.62×
42Minnesota~6K0.60×
43Maine~2K0.59×
44New Hampshire~2K0.58×
45Idaho~2K0.56×
46Iowa~3K0.55×
47Colorado~6K0.53×
48Washington~7K0.52×
49Oregon~4K0.49×
50Utah~3K0.43×
Fig. 06

Affinity by region

Affinity by region — Da Brat, United States
0.43×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Da Brat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Da Brat audience
#·InterestCategoryAffinity×
01CC SabathiaSports35.67×
02Tameka CottleMusic & Radio30.58×
03The DiplomatsMusic & Radio29.62×
04Foxy Brown (rapper)Music & Radio25.23×
05Gary (rapper)Person22.00×
06Maxwell (musician)Music & Radio17.15×
07Coco JonesMovies & TV16.30×
08Nia LongMovies & TV15.83×
09Bernie MacMovies & TV13.16×
10Lil DuvalMovies & TV12.64×
11Bobby BrownMusic & Radio12.25×
12Lil' KimMusic & Radio11.96×
13Madea's Class ReunionMovies & TV11.20×
14ScarfaceMusic & Radio10.54×
15DiddyMusic & Radio10.46×
16Teyana TaylorMovies & TV10.34×
17H.E.R.Music & Radio9.55×
18D'AngeloMusic & Radio9.19×
19Sean CombsMusic & Radio9.01×
20Earthquake (comedian)Movies & TV5.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Da Brat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Da Brat audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
Quality AwarenessPREMIUM1.28×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Da Brat audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
MindfulnessBALANCE0.78×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Da Brat have in United States?

Da Brat has an estimated audience of 714,437 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of Da Brat fans?

70.1% of Da Brat fans are female, 29.9% are male, with an average age of 41.4 years.

03

Which brands do Da Brat fans like most?

Da Brat fans show strongest brand affinity for Madea's Class Reunion (11.2×), The Diplomats (29.62×), and Diddy (10.46×) over the country average.

04

Where do Da Brat fans live in United States?

Da Brat fans in United States are most concentrated in Texas (reach ~80K), Georgia (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Da Brat fans also like?

Beyond Da Brat itself, the audience over-indexes on The Diplomats (29.62×), Diddy (10.46×), Sean Combs (9.01×), and Teyana Taylor (10.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Da Brat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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