Da Brat Audience in United States
Da Brat has an estimated audience of 713,990 people in United States. 70.1% are female, 29.9% are male, average age 41.4. Top regions: Texas, Georgia, California. Top brand affinities: The Diplomats, Diddy, Teyana Taylor, Bobby Brown, Coco Jones.
The average Da Brat fan in United States is 41.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include The Diplomats, Diddy, Teyana Taylor, with strongest over-indexing on The Diplomats (29.62× the country average). Demographically, the Da Brat audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Da Brat fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 41.4 |
| Estimated audience size | 713,990 |
Audience persona
The typical Da Brat fan in United States is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for The Diplomats.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 80,099 | 1.3× |
| Georgia | 65,834 | 2.99× |
| California | 58,100 | 0.74× |
| Florida | 54,319 | 1.12× |
| New York | 45,152 | 1.13× |
| North Carolina | 39,301 | 1.83× |
| Illinois | 34,937 | 1.47× |
| Ohio | 27,334 | 1.24× |
| Maryland | 26,396 | 2.15× |
| Michigan | 26,192 | 1.4× |
| Virginia | 25,089 | 1.44× |
| Pennsylvania | 24,891 | 1.04× |
| Alabama | 24,075 | 2.41× |
| Louisiana | 22,587 | 2.45× |
| South Carolina | 21,720 | 2.02× |
| Tennessee | 21,690 | 1.51× |
| New Jersey | 18,004 | 0.99× |
| Mississippi | 16,032 | 2.73× |
| Indiana | 14,115 | 1.08× |
| Missouri | 13,087 | 1.14× |
| Arizona | 10,178 | 0.7× |
| Massachusetts | 8,385 | 0.6× |
| Nevada | 8,093 | 1.17× |
| Arkansas | 7,975 | 1.36× |
| Kentucky | 7,788 | 0.87× |
| Wisconsin | 7,613 | 0.71× |
| Oklahoma | 7,181 | 0.91× |
| Washington | 7,033 | 0.49× |
| Connecticut | 6,688 | 0.93× |
| Minnesota | 5,766 | 0.56× |
| Colorado | 5,579 | 0.5× |
| Kansas | 3,914 | 0.7× |
| Washington, District of Columbia | 3,382 | 1.58× |
| Oregon | 3,296 | 0.4× |
| Delaware | 2,989 | 1.52× |
| Iowa | 2,573 | 0.44× |
| New Mexico | 1,866 | 0.52× |
| Nebraska | 1,762 | 0.49× |
| West Virginia | 1,576 | 0.47× |
| Hawaii | 1,562 | 0.51× |
| Utah | 1,493 | 0.23× |
| Rhode Island | 1,418 | 0.62× |
| New Hampshire | 886 | 0.32× |
| Idaho | 803 | 0.22× |
| Maine | 734 | 0.29× |
| Alaska | 564 | 0.37× |
| Montana | 510 | 0.26× |
| North Dakota | 481 | 0.33× |
| South Dakota | 448 | 0.27× |
| Wyoming | 281 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Diplomats | 29.62× | Music & Radio |
| Diddy | 10.46× | Music & Radio |
| Teyana Taylor | 10.34× | Movies & TV |
| Bobby Brown | 12.25× | Music & Radio |
| Coco Jones | 16.3× | Movies & TV |
| Tameka Cottle | 30.58× | Music & Radio |
| CC Sabathia | 35.67× | Sports |
| Nia Long | 15.83× | Movies & TV |
| Scarface | 10.54× | Music & Radio |
| Foxy Brown (rapper) | 25.23× | Music & Radio |
| Maxwell (musician) | 17.15× | Music & Radio |
| H.E.R. | 9.55× | Music & Radio |
| D'Angelo | 9.19× | Music & Radio |
| Bernie Mac | 13.16× | Movies & TV |
| Earthquake (comedian) | 5.53× | Movies & TV |
| Urban contemporary | 6.64× | Music & Radio |
| Gary (rapper) | 22× | |
| Remy Ma | 18× | Music & Radio |
| Keyshia Cole | 16.51× | Music & Radio |
| Atlanta hip hop | 4.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.28 |
| Urban Lifestyle | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.17 |
| Extroversion | THRILL | 1.16 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.6% |
| United Kingdom | 2.3% |
| South Africa | 1.7% |
See Da Brat audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Da Brat have in United States?
Da Brat has an estimated audience of 713,990 people in United States, concentrated in Texas and Georgia.
What is the gender split and age of Da Brat fans?
70.1% of Da Brat fans are female, 29.9% are male, with an average age of 41.4 years.
Which brands do Da Brat fans like most?
Da Brat fans show strongest brand affinity for The Diplomats (29.62×), Diddy (10.46×), and Teyana Taylor (10.34×) over the country average.
Where do Da Brat fans live in United States?
Da Brat fans in United States are most concentrated in Texas (reach 80,099), Georgia (reach 65,834), and California (reach 58,100). These three regions account for the largest share of the active audience.
What other brands do Da Brat fans also like?
Beyond Da Brat itself, the audience over-indexes on Diddy (10.46×), Teyana Taylor (10.34×), Bobby Brown (12.25×), and Coco Jones (16.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Da Brat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.