Dalton, Georgia Audience in United States

Dalton, Georgia logo

Dalton, Georgia has an estimated audience of 407,618 people in United States. 77.0% are female, 23.0% are male, average age 30.9. Top regions: Georgia, Florida, New York. Top brand affinities: Cockpit, Toros de Tijuana, William F. Buckley, Jr., Divergent series, Mad About You.

The average Dalton, Georgia fan in United States is 30.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, New York. Top brand affinities include Cockpit, Toros de Tijuana, William F. Buckley, Jr., with strongest over-indexing on Cockpit (1.88× the country average). Demographically, the Dalton, Georgia audience skews more female with an average age of 30.9, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Dalton, Georgia fans

Demographic split for Dalton, Georgia audience in United States
MetricValue
Female77.0%
Male23.0%
Average age30.9
Estimated audience size407,618

Audience persona

The typical Dalton, Georgia fan in United States is more female, around 30.9 years old, with strong DIY Mentality tendencies and a notable affinity for Cockpit.

Top regions in United States

Top regions ranked by reach for Dalton, Georgia in United States
RegionReachAffinity
Georgia66,7015.31×
Florida47,0561.71×
New York40,1721.76×
California33,1710.74×
Texas32,2180.92×
Tennessee28,0153.43×
Connecticut15,0253.68×
Ohio14,8261.18×
Illinois13,0500.96×
North Carolina11,9480.97×
Pennsylvania11,6260.85×
Massachusetts11,0551.38×
Alabama9,9431.75×
New Jersey9,1880.89×
Michigan9,1100.85×
Virginia8,6100.87×
Indiana6,6290.89×
South Carolina6,2391.02×
Kentucky5,4411.06×
Wisconsin5,3670.88×
Missouri5,2450.8×
Washington5,2100.64×
Maryland4,9870.71×
Minnesota4,8340.83×
Arizona4,8280.58×
Colorado4,6510.72×
Louisiana3,9490.75×
Iowa3,8251.14×
Mississippi2,9540.88×
Oregon2,9310.63×
Oklahoma2,6230.58×
Arkansas2,2840.68×
Utah2,2340.61×
Kansas2,1810.68×
Nevada2,1320.54×
New Hampshire2,0601.28×
Nebraska1,6280.8×
New Mexico1,4520.71×
Idaho1,3590.66×
West Virginia1,1990.63×
Washington, District of Columbia1,0420.85×
Maine9480.65×
Rhode Island9360.72×
Hawaii7850.45×
Vermont6880.96×
Delaware6430.57×
Montana5220.46×
North Dakota5160.62×
South Dakota4860.52×
Alaska4490.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dalton, Georgia audience
BrandAffinityCategory
Cockpit1.88×Travel & Leisure
Toros de Tijuana4.5×Sports
William F. Buckley, Jr.3.02×
Divergent series1.6×Movies & TV
Mad About You1.51×Movies & TV
JBS USA1.72×Food & Beverages
Gauri Khan1.91×Movies & TV
Cagayan1.69×Travel & Leisure
Shepherd's Bush Empire4.1×Music & Radio
Ipiales1.68×Travel & Leisure
Jbc1.75×Kids & Family
Summer Days (And Summer Nights!!)1.54×Music & Radio
Gran Chaco1.5×Travel & Leisure
The Boomtown Rats2.24×Music & Radio
Reason Foundation2×Politics & Society
bumGenius1.71×Kids & Family
St Matthew Passion1.59×
Itatí, Corrientes1.68×
Real Unión1.93×Sports
Left fielder1.51×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dalton, Georgia audience
TraitClusterScore
DIY MentalityTHRILL1.39
Career OrientationPOWER1.27
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.2
Community OrientationOPEN1.15
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Dalton, Georgia
CountryShare
United States60.0%
Mexico17.4%
Argentina5.8%

See Dalton, Georgia audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Dalton, Georgia have in United States?

Dalton, Georgia has an estimated audience of 407,618 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Dalton, Georgia fans?

77.0% of Dalton, Georgia fans are female, 23.0% are male, with an average age of 30.9 years.

Which brands do Dalton, Georgia fans like most?

Dalton, Georgia fans show strongest brand affinity for Cockpit (1.88×), Toros de Tijuana (4.5×), and William F. Buckley, Jr. (3.02×) over the country average.

Where do Dalton, Georgia fans live in United States?

Dalton, Georgia fans in United States are most concentrated in Georgia (reach 66,701), Florida (reach 47,056), and New York (reach 40,172). These three regions account for the largest share of the active audience.

What other brands do Dalton, Georgia fans also like?

Beyond Dalton, Georgia itself, the audience over-indexes on Toros de Tijuana (4.5×), William F. Buckley, Jr. (3.02×), Divergent series (1.6×), and Mad About You (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dalton, Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.