Delmarva Peninsula Audience in United States

Delmarva Peninsula logo

Delmarva Peninsula has an estimated audience of 622,885 people in United States. 57.0% are female, 43.0% are male, average age 45.2. Top regions: Maryland, Virginia, New York. Top brand affinities: Minnesota, Jonathan Davis, Google Wallet, Leverage (TV series), The Joseph Smith Papers.

The average Delmarva Peninsula fan in United States is 45.2 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, New York. Top brand affinities include Minnesota, Jonathan Davis, Google Wallet, with strongest over-indexing on Minnesota (1.53× the country average). Demographically, the Delmarva Peninsula audience skews more female with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Delmarva Peninsula fans

Demographic split for Delmarva Peninsula audience in United States
MetricValue
Female57.0%
Male43.0%
Average age45.2
Estimated audience size622,885

Audience persona

The typical Delmarva Peninsula fan in United States is more female, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Delmarva Peninsula in United States
RegionReachAffinity
Maryland45,7354.27×
Virginia41,6152.74×
New York34,4770.99×
Pennsylvania30,4751.45×
California24,3830.36×
Florida21,8080.52×
New Jersey21,0361.33×
Texas20,1740.38×
North Carolina19,3231.03×
Delaware17,0519.92×
Massachusetts13,0091.06×
Ohio12,0850.63×
Illinois11,1730.54×
Georgia10,9630.57×
Connecticut9,2771.48×
Michigan8,1230.5×
South Carolina7,1660.76×
Tennessee6,8740.55×
Washington5,8560.47×
Washington, District of Columbia5,4152.89×
Colorado5,3150.54×
Missouri5,1520.51×
Indiana5,0700.45×
Kentucky4,8450.62×
Minnesota4,4270.5×
Wisconsin4,2680.46×
Arizona3,9640.31×
Alabama3,6080.41×
Oregon3,4820.49×
Louisiana3,2940.41×
New Hampshire3,1131.27×
Oklahoma2,9350.42×
Iowa2,7610.54×
West Virginia2,6090.9×
Arkansas2,5170.49×
Utah2,3310.42×
Maine2,2891.03×
Kansas2,1610.44×
Rhode Island2,0041.01×
Nevada1,9430.32×
Mississippi1,8530.36×
Vermont1,5491.42×
Nebraska1,2340.4×
New Mexico1,2280.39×
Hawaii1,1110.41×
Idaho1,0800.35×
Alaska1,0770.81×
Montana1,0170.59×
South Dakota9270.64×
North Dakota9030.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delmarva Peninsula audience
BrandAffinityCategory
Minnesota1.53×Travel & Leisure
Jonathan Davis6.19×Music & Radio
Google Wallet3.84×Technology & Electronics
Leverage (TV series)1.64×Movies & TV
The Joseph Smith Papers6.79×Literature
Robert Graves3.7×Literature
Cal Ripken, Jr.1.56×Sports
Bulacan1.66×Travel & Leisure
Ixtapaluca1.65×Travel & Leisure
Indiana University School of Medicine1.6×Business & Career
Paul Graham (computer programmer)1.95×Technology & Electronics
John Key1.96×Politics & Society
Keynote (presentation software)1.74×Technology & Electronics
Apostrophe1.54×Literature
Davao Region1.66×Travel & Leisure
cake decorating shop2.46×Food & Beverages
Jc caylen2.18×Internet & Social Media
Summer Days (And Summer Nights!!)1.5×Music & Radio
Nonito Donaire1.5×Sports
Gran Chaco1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delmarva Peninsula audience
TraitClusterScore
DIY MentalityTHRILL1.35
Career OrientationPOWER1.35
Community OrientationOPEN1.22
TraditionCONSERVATISM1.15
Need for SecurityCONSERVATISM1.11
IndividualismJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Delmarva Peninsula
CountryShare
United States99.4%
Thailand0.4%
Italy0.1%

See Delmarva Peninsula audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Delmarva Peninsula have in United States?

Delmarva Peninsula has an estimated audience of 622,885 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Delmarva Peninsula fans?

57.0% of Delmarva Peninsula fans are female, 43.0% are male, with an average age of 45.2 years.

Which brands do Delmarva Peninsula fans like most?

Delmarva Peninsula fans show strongest brand affinity for Minnesota (1.53×), Jonathan Davis (6.19×), and Google Wallet (3.84×) over the country average.

Where do Delmarva Peninsula fans live in United States?

Delmarva Peninsula fans in United States are most concentrated in Maryland (reach 45,735), Virginia (reach 41,615), and New York (reach 34,477). These three regions account for the largest share of the active audience.

What other brands do Delmarva Peninsula fans also like?

Beyond Delmarva Peninsula itself, the audience over-indexes on Jonathan Davis (6.19×), Google Wallet (3.84×), Leverage (TV series) (1.64×), and The Joseph Smith Papers (6.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delmarva Peninsula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.