Democratic National Convention Audience in United States

Democratic National Convention logo

Democratic National Convention has an estimated audience of 673,538 people in United States. 57.9% are female, 42.1% are male, average age 47.2. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Natural rubber, Final Fantasy VII (Famicom).

Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Democratic National Convention audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Category: Politics & Society · Type: Topic

Demographics of Democratic National Convention fans

Demographic split for Democratic National Convention audience in United States
MetricValue
Female57.9%
Male42.1%
Average age47.2
Estimated audience size673,538

Audience persona

The typical Democratic National Convention fan in United States is more female, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Democratic National Convention audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Natural rubber2.59×Cars & Mobility
Final Fantasy VII (Famicom)15.13×Games
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.01×Travel & Leisure
Layne Staley3.21×Music & Radio
Solo climbing3.02×Sports
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.82×Food & Beverages
Brunello Cucinelli2.9×Fashion & Accessoires
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Democratic National Convention audience
TraitClusterScore
PatriotismCONSERVATISM1.86
SustainabilityBALANCE1.43
Need for SecurityCONSERVATISM1.41
SpiritualityBALANCE1.35
Career OrientationPOWER1.32
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Democratic National Convention
CountryShare
United States98.4%
United Kingdom0.5%
Italy0.5%

See Democratic National Convention audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Democratic National Convention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.