Denison, Texas Audience in United States

Denison, Texas logo

Denison, Texas has an estimated audience of 361,227 people in United States. 63.9% are female, 36.1% are male, average age 42.9. Top regions: Texas, Oklahoma, California. Top brand affinities: Nebraska, Leverage (TV series), George Mikan, Parma, James Stewart, Jr..

The average Denison, Texas fan in United States is 42.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, California. Top brand affinities include Nebraska, Leverage (TV series), George Mikan, with strongest over-indexing on Nebraska (5.23× the country average). Demographically, the Denison, Texas audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Denison, Texas fans

Demographic split for Denison, Texas audience in United States
MetricValue
Female63.9%
Male36.1%
Average age42.9
Estimated audience size361,227

Audience persona

The typical Denison, Texas fan in United States is more female, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Denison, Texas in United States
RegionReachAffinity
Texas270,9209.43×
Oklahoma32,3388.06×
California19,1950.48×
Florida11,9310.49×
Arkansas8,6222.9×
Illinois8,4330.7×
Arizona7,9751.08×
Missouri7,8101.34×
Louisiana7,0281.51×
Colorado5,9641.05×
Georgia5,8420.53×
New York5,6690.28×
Kansas5,3661.89×
Tennessee5,1280.71×
Ohio4,8770.44×
North Carolina4,5420.42×
Pennsylvania4,1380.34×
Washington4,1280.57×
Virginia4,0380.46×
Michigan3,5650.38×
Alabama3,3680.67×
Indiana3,2820.5×
Minnesota3,2720.63×
Iowa3,0181.01×
New Mexico2,9171.61×
Wisconsin2,7290.5×
Mississippi2,4010.81×
New Jersey2,3450.26×
Kentucky2,3100.51×
Utah2,2480.69×
Oregon2,1310.51×
Nebraska2,0881.15×
South Carolina1,9840.37×
Massachusetts1,8980.27×
Nevada1,8720.54×
Maryland1,6450.26×
Connecticut1,0870.3×
Idaho1,0420.58×
South Dakota8270.99×
Montana6470.65×
Maine6130.47×
Alaska6040.78×
New Hampshire5900.41×
Washington, District of Columbia5810.53×
Hawaii5340.34×
Wyoming4680.87×
West Virginia4410.26×
North Dakota4140.56×
Rhode Island2850.25×
Vermont2590.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Denison, Texas audience
BrandAffinityCategory
Nebraska5.23×Travel & Leisure
Leverage (TV series)1.85×Movies & TV
George Mikan2.78×Sports
Parma1.58×Travel & Leisure
James Stewart, Jr.2.88×Sports
JBS USA1.54×Food & Beverages
Jbc3.08×Kids & Family
Ted Ginn, Jr.1.51×Sports
Jc caylen2.09×Internet & Social Media
Rafael Lovato Jr.2.21×Sports
Jamnalal Bajaj Institute of Management Studies2×Business & Career
Droop-E1.83×Music & Radio
JBM1.59×Music & Radio
Brive-la-Gaillarde1.53×
Naval Air Engineering Station Lakehurst1.76×
Ubrique1.65×Travel & Leisure
Alexandr Dolgopolov1.83×Sports
Liceo de Cagayan University2.5×Business & Career
WildFly1.57×
University of Cádiz1.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Denison, Texas audience
TraitClusterScore
TraditionCONSERVATISM1.38
Family OrientationCONSERVATISM1.37
Need for SecurityCONSERVATISM1.26
DIY MentalityTHRILL1.24
Price SensitivityPREMIUM1.17
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Denison, Texas
CountryShare
United States86.8%
India5.7%
Philippines5.1%

See Denison, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Denison, Texas have in United States?

Denison, Texas has an estimated audience of 361,227 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Denison, Texas fans?

63.9% of Denison, Texas fans are female, 36.1% are male, with an average age of 42.9 years.

Which brands do Denison, Texas fans like most?

Denison, Texas fans show strongest brand affinity for Nebraska (5.23×), Leverage (TV series) (1.85×), and George Mikan (2.78×) over the country average.

Where do Denison, Texas fans live in United States?

Denison, Texas fans in United States are most concentrated in Texas (reach 270,920), Oklahoma (reach 32,338), and California (reach 19,195). These three regions account for the largest share of the active audience.

What other brands do Denison, Texas fans also like?

Beyond Denison, Texas itself, the audience over-indexes on Leverage (TV series) (1.85×), George Mikan (2.78×), Parma (1.58×), and James Stewart, Jr. (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Denison, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.