Designing Women Audience in United States

Designing Women logo

Designing Women has an estimated audience of 536,878 people in United States. 80.0% are female, 20.0% are male, average age 45.7. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Mortgage insurance, Jack White, Paul Dano, Arutz Sheva.

The average Designing Women fan in United States is 45.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Mortgage insurance, Jack White, with strongest over-indexing on Whataburger (2× the country average). Demographically, the Designing Women audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Designing Women fans

Demographic split for Designing Women audience in United States
MetricValue
Female80.0%
Male20.0%
Average age45.7
Estimated audience size536,878

Audience persona

The typical Designing Women fan in United States is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Designing Women in United States
RegionReachAffinity
Texas44,9020.97×
California40,6700.69×
Florida29,5150.81×
New York24,1950.81×
North Carolina20,3001.26×
Georgia20,0671.21×
Pennsylvania17,7630.98×
Ohio17,6821.07×
Illinois16,8440.94×
Tennessee16,6771.55×
Michigan14,4641.03×
Virginia13,3081.02×
Alabama12,5751.68×
Missouri11,8831.37×
Arizona11,8161.08×
New Jersey10,7780.79×
South Carolina10,6641.32×
Indiana10,1831.04×
Kentucky10,0221.49×
Louisiana9,7741.41×
Washington9,4660.88×
Oklahoma8,5641.44×
Maryland8,2930.9×
Massachusetts8,0890.76×
Colorado7,3840.87×
Arkansas7,3441.66×
Wisconsin7,2950.9×
Minnesota6,7720.88×
Oregon6,3141.03×
Mississippi6,2871.42×
Kansas4,4981.06×
Connecticut4,4910.83×
Iowa4,2420.96×
Nevada3,8830.75×
Utah3,1760.66×
New Mexico2,8481.06×
West Virginia2,8441.14×
Idaho2,3520.87×
Nebraska2,0810.77×
Maine1,8730.97×
New Hampshire1,6700.79×
Rhode Island1,4340.84×
Delaware1,4320.97×
Hawaii1,3850.6×
Montana1,3380.9×
Washington, District of Columbia1,3190.82×
Alaska9190.8×
Vermont8090.86×
North Dakota7970.72×
South Dakota7700.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Designing Women audience
BrandAffinityCategory
Whataburger2×Food & Beverages
Mortgage insurance1.8×Business & Career
Jack White1.78×Movies & TV
Paul Dano1.8×Movies & TV
Arutz Sheva1.72×News
Celtic punk2.57×Music & Radio
REO Speedwagon1.87×Music & Radio
Buenavista (Madrid)2.08×Travel & Leisure
Ironmongery1.7×Home & Garden
New York Harbor2.1×Travel & Leisure
Ephraim2.25×
My Three Sons1.62×Movies & TV
Gary Clark, Jr.1.59×Music & Radio
Novelty item1.66×Literature
World Extreme Cagefighting1.75×Sports
Monroe Carell Jr. Children's Hospital at Vanderbilt2.16×Travel & Leisure
Albert Hammond, Jr.2.5×Music & Radio
Indiana University School of Medicine1.66×Business & Career
British Grand Prix1.76×Sports
Bandung Institute of Technology1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Designing Women audience
TraitClusterScore
TraditionCONSERVATISM1.54
Community OrientationOPEN1.43
Design AffinityPREMIUM1.36
DIY MentalityTHRILL1.33
CreativityOPEN1.32
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Designing Women
CountryShare
United States92.9%
Germany1.9%
South Africa0.8%

See Designing Women audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Designing Women have in United States?

Designing Women has an estimated audience of 536,878 people in United States, concentrated in Texas and California.

What is the gender split and age of Designing Women fans?

80.0% of Designing Women fans are female, 20.0% are male, with an average age of 45.7 years.

Which brands do Designing Women fans like most?

Designing Women fans show strongest brand affinity for Whataburger (2×), Mortgage insurance (1.8×), and Jack White (1.78×) over the country average.

Where do Designing Women fans live in United States?

Designing Women fans in United States are most concentrated in Texas (reach 44,902), California (reach 40,670), and Florida (reach 29,515). These three regions account for the largest share of the active audience.

What other brands do Designing Women fans also like?

Beyond Designing Women itself, the audience over-indexes on Mortgage insurance (1.8×), Jack White (1.78×), Paul Dano (1.8×), and Arutz Sheva (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Designing Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.